For a TV executive looking to make informed content decisions, demand data such as that provided for "Dave" can prove invaluable. For one, it can offer insights on content valuation, indicating how much a show is worth and how much of its value comes from the demand for one of its stars, as well as assessing its value as an acquisition or churn-reducing title.
The demand data shows that "Dave" has had a good level of demand in the United States recently, with 5.1 times the audience demand of the average show in the country over the last 30 days. However, it's important to note that its demand has been decreasing recently, with its demand of 5.4 times the average over the last 90 days. Despite this, compared to 8.6% of all TV shows that achieve this level of demand, "Dave" has good demand, so it may still be worth considering.
The demand data also reveals other key insights. For example, it tells us that "Dave" has good audience demand in comparison to other music titles in the United States, exceeding 92.8% of all music titles. Moreover, looking at the titles that share a similar audience to "Dave," such as "The Boys" and "A Teacher," suggests that these could also be successful shows to consider for acquisition or programming decisions.
The demand data also allows executives to examine "Dave" in the context of its global performance across six dimensions. In this case, it has good worldwide audience demand across platforms, good longevity, and good franchisability (spin-off potential), as well as good reach, indicating a large audience. However, travelability, which represents the show's international demand relative to its home market, is only okay.
Finally, looking at the specific top 10 global markets in which "Dave" is in-demand can offer information about where the show may be most successful, such as in the United States and the United Kingdom. This information may be useful for executives to target their content distribution decisions, as well as indicate which markets have the greatest potential for monetization.
In conclusion, for TV executives making content, acquisition, or programming decisions, demand data can provide a wealth of insights into a particular show's value, global performance, and potential audience, allowing them to make more informed decisions. For example, in the case of "Dave," while demand has decreased, it has had a good level of demand that may warrant further consideration.
