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Using Audience Demand Data to Make Strategic Content Decisions: A Case Study of 'Dave' in February 2024

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Parrot Analytics Insights - February 2024

As an entertainment executive, the audience demand data for "Dave" in the United States for the month of February 2024 can provide valuable insights for your decision-making processes. Firstly, the show has exceptional audience demand with 11.1 times the demand of the average show in the United States over the last 30 days. This indicates that "Dave" is a highly valuable and popular show for audiences in the United States, and may be worth investing in or acquiring for your platform or network.

Examining the show's rank in the United States, we find that it achieved the peak rank of #588 in the country, but also dropped by 387 spots during February 2024. This drop in rank suggests that something may have impacted the show's performance, and it would be worth investigating further to see if there is any way to recover the demand lost during this time period.

In terms of genre, "Dave" ranks at the 96.8th percentile in the music genre, indicating that it has higher demand than almost all other music titles in the United States. Knowing the show's strengths in its genre can help you make informed decisions regarding the types of content you acquire or produce for your platform or network.

By examining the other shows that fans of "Dave" enjoy, such as "What We Do In The Shadows" and "Atlanta" among others, you can gain valuable insights into what other genres and shows are popular among "Dave" viewers. This information can help you acquire or create similar content that has the potential to increase demand on your platform or network.

It's worth noting that while demand for "Dave" has decreased in the United States by 34.4% during February, demand spiked in late February 2024, which may indicate an opportunity to capitalize on renewed interest in the show.

The Parrot Pulse provides an independent measure of "Dave"'s global performance across six dimensions, including worldwide audience demand, travelability, longevity, momentum, franchisability, and reach. This information can be valuable when making decisions regarding distribution, programming, and content acquisition.

Finally, understanding which markets have the highest demand for "Dave", such as the United States, Canada, Israel, and the United Kingdom, can help you create targeted content and marketing campaigns, as well as make informed decisions regarding content distribution in these markets.

In conclusion, leveraging audience demand data for "Dave" and similar shows can help entertainment executives make more informed content, acquisition, distribution, and programming decisions. By understanding the strengths and weaknesses of popular titles, as well as identifying new opportunities to create content, you can enhance your platform or network's performance and audience engagement. Additionally, using demand data for content valuation can be a valuable tool in making investment decisions and estimating the future value of a title or library.

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