As an entertainment executive, you are always on the lookout for ways to help you make informed decisions about the content you produce, acquire, or distribute. The good news is that with innovative demand data available from Parrot Analytics, you have the means to do just that. Let's analyze this data for "Dead To Me" in the United States over the last month and see how it can help you make better decisions.
Content Valuation: How Much Is "Dead To Me" Worth?
Content valuation is a critical aspect of producing or acquiring content for any platform. The monetary value of content can be determined by how popular it is with the audience in a particular region or worldwide. In the case of "Dead To Me", it has been 6.7 times more in demand than the average show in the United States over the last month. Compared to its demand of 7.1 times the average over the last 90 days, we notice a decrease in demand for this show recently. However, demand spiked towards the end of December 2023 in the United States. Additionally, "Dead To Me" ranks at the 95.1th percentile in the drama genre in December, indicating higher demand than 95.1% of all drama titles in the United States. These factors help us understand the content valuation of "Dead To Me" in the United States market.
Acquisitions & Distribution Decisions: How Does "Dead To Me" Perform In Other Markets?
As you plan to acquire or distribute content, understanding global demand data is critical to identify opportunities in other markets. When we look at the top 10 markets worldwide where "Dead To Me" is most in demand, we see that it outperforms the demand of the average TV show (1x) in each of these markets, indicating that "Dead To Me" might be a suitable acquisition for international territories. The United States is "Dead To Me"'s number one market globally, followed by Canada, where its demand is still good. The show also has good audience demand in the Netherlands, while the United Kingdom and Australia have okay demand. We see that "Dead To Me" could be a valuable acquisition for platforms or networks looking to expand into the global market.
Programming Decisions: What Is The Show's Momentum & Longevity?
Understanding a show's momentum and longevity can help you make better programming decisions. By looking at the Parrot Pulse for "Dead To Me", we observe that its momentum is outstanding, indicating a fast pace of growth. The longevity of the show is also good, as its audience demand has been maintained over time. These factors contribute to the show's appeal to audiences and its ability to retain them.
Content Decisions: What Genres Should You Focus On For Your Platform?
Demand data can reveal key insights into which genres or sub-genres are resonating with your audiences. In the case of "Dead To Me" viewers in the United States, they also like watching "Rick And Morty", "You", "The Good Doctor", "Fate: The Winx Saga", and "Living With Yourself". Such insights can inform the production or acquisition of similar content in the future.
In conclusion, demand data offers an opportunity to evaluate the popularity of content, make programming, acquisition, and distribution decisions for a particular platform. By leveraging the actual demand data for shows like "Dead To Me", entertainment executives can make data-driven decisions that effectively drive adoption and monetize their content.
