As an executive working in the entertainment industry, understanding audience demand data can be crucial to making informed decisions about content acquisition, distribution, and programming.
Looking at the example of the TV series "Dead to Me" for the month of July in the United States, we can see how demand data can provide valuable insights that can inform decision making.
One question that demand data can help answer is how much a title is worth. By calculating the dollar value contribution of "Dead To Me", Parrot Analytics content valuation system can help entertainment executives understand the economic value of a title and make informed decisions about content acquisition and distribution.
Demand data also enables the valuation of IPs globally by providing insights into which content is most popular in different markets. For "Dead To Me", we see that the show is most in-demand in the United States, Canada, China, Germany, the United Kingdom, Australia, the Netherlands, Portugal, and Russia, giving executives valuable information about the show's global appeal and where to prioritize marketing efforts.
Another way that demand data can inform decision making is by providing insights into the performance of a title relative to other titles in its genre. For "Dead To Me", we see that it ranks in the 96.3rd percentile in the drama genre in the United States, indicating that it is performing better than the vast majority of other drama titles in terms of audience demand.
Demand data can also help executives make informed decisions by providing insights into audience preferences and behavior. For example, the fact that fans of "Dead To Me" also like shows such as "Keeping Up With The Kardashians", "Manifest", and "Ted Lasso" can provide useful information about audience taste clusters and help executives make more strategic decisions around partnerships, franchises, spin-offs, and acquisitions.
Finally, demand data can help executives optimize their marketing campaigns, determine the best release strategy for a title, and understand the show's momentum, reach, and longevity.
Overall, demand data provides executives with insights that can help them make more informed and strategic decisions around content acquisition, distribution, and programming. By leveraging demand data, entertainment companies can gain a competitive edge and maximize the value of their content libraries.
