As an entertainment executive, having access to demand data can provide you with valuable insights for making informed content and acquisition decisions. In the case of "Derry Girls", let's explore some of the ways demand data can be leveraged:
Content Valuation: By analyzing the demand data, you can estimate the value of a title. For instance, Parrot Analytics' content valuation system can reveal the dollar value contribution of "Derry Girls" to any platform in the United States. Given that the series achieved 8.8 times the audience demand of the average show in the US over the last 30 days, it is safe to say that its value has been high and can be monetized effectively.
Travelability: If you're considering expanding your platform's global footprint, demand data can help you identify which titles have the most potential for success in different regions. "Derry Girls" has good travelability, meaning it has been popular worldwide and generating significant audience demand in several countries, including Australia, Canada, Netherlands, Germany, Ireland, Spain, and India. This information can help you decide on content acquisitions, initially-focused marketing plans, and pricing strategies.
Programming Decisions: Knowing the other shows that fans of "Derry Girls" also like, such as "The Mandalorian", "Rick And Morty", and "Ted Lasso," among others, can provide insight into what type of content mix will perform well alongside this title. You could curate similar content around this title, curate a complementary genre, or even use it as a call to action into new content.
Distribution Decisions: You can use demand data to identify which platforms have performed well with shows similar to "Derry Girls" to inform your distribution strategy. Furthermore, measuring the show's reach, the number of people expressing demand, you can determine whether this show has the potential to attract new subscribers to your platform.
Longevity: By examining the show's 1-year rolling average demand and comparing it to its demand over the last 30 days, you can anticipate a show's future popularity growth rate, inform marketing strategies, or understand how to create a more sustainable audience.
Finally, you can also use demand data to estimate the value of content libraries, prioritize production and acquisition budgets better, inform casting decisions, optimize marketing campaigns, understand the audience preferences, and develop franchises or spin-offs.
"Derry Girls" has a good pulse across all performance dimensions, including reach, momentum, longevity, and travelability. It has also outstanding audience demand in both its country of origin, the United Kingdom, and the United States, making it an attractive title for acquisition and distribution. By analyzing the demand data, entertainment executives can make informed decisions and ultimately increase the performance of their content.
