The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an entertainment executive looking for insights into what audiences are interested in watching and what content they find most engaging, analyzing audience demand data can provide you with the necessary information. Examining the performance of the TV show "Derry Girls" in the United States over the last 30 days has given us some important insights into how to use demand data to make more informed decisions about content acquisition, distribution, and programming.
Firstly, demand data can be used to determine the value of a TV series or a library of content to a streaming platform. By quantifying the dollar value contribution of a title to a platform in a specific market, executives can make more informed decisions about how much to spend on content and what titles to acquire. In the case of "Derry Girls", the TV show is in high demand in the United States, with demand increasing by 19.1% in March. This show is remained popular over time, which also indicates franchisability and reach which can be considered as valuable attributions when these executives are making decisions.
Demand data also helps to uncover under-monetized titles. For instance, by analyzing demand data, you can gain an understanding of how shows are doing in other markets around the world, which can enable you to find new opportunities for content distribution. In addition, executives can use demand data to inform their decision-making process when it comes to supply and demand. This can involve deciding what type of content to acquire or produce based on the genres that are resonating with audiences.
Demand data can also inform pre-release marketing, enable optimal release strategies, and pricing. By understanding what is popular with audiences, executives can ensure their marketing campaigns are more targeted and optimized for the best possible results. For "Derry Girls", it is recommended to be heavily marketed in regions such as the United States, the United Kingdom, Australia, Canada, Switzerland, Mexico, Netherlands, Hungary, and Germany where audience demand is significantly high.
Additionally, demand data can answer questions related to content valuation, such as "How much is my series worth?" and "How popular is my series relative to the market average?" By answering these questions, executives can gain a clear understanding of the value of their content to potential partners or streaming platforms, and this can help them make more informed acquisition and distribution decisions.
In conclusion, audience demand data is a valuable tool for entertainment executives who are looking to make content acquisition, distribution, or programming decisions. By analyzing demand data for popular TV shows like "Derry Girls", executives can gain the necessary insights into what content audiences are interested in and what they find most engaging. These insights can be used to ensure that their decision-making process is data-driven and informed by audience preferences and interests.
Derry Girls's travelability to the United States in the last 30 days is 88%, which means that the audience demand for Derry Girls is 88% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well Derry Girls travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Channel 4‘s Derry Girls is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Channel 4 and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Derry Girls, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Comedy Drama), using our globally standardized Demand Expressions® metric.
This page has been changed on April 22, 2024, 2:02 p.m. PST using global television demand data from Parrot Analytics for Derry Girls in the United States. We provide our partners with far-reaching OTT capabilities to help them drive better and more informed content marketing strategies. Contact us today to find out more.