As an entertainment executive, you constantly strive to make informed content, acquisition, distribution, and programming decisions to achieve success in your business. Demand data provided by Parrot Analytics can be an effective tool in making these decisions. Let's take a look at "Descendants: Wicked World" and explore how Parrot Analytics' demand data analysis can help you make informed decisions.
Before we get started, let's discuss content valuation. One of the main questions arising from content acquisition, or production, is how valuable a particular title is. Content valuation uses demand data to indicate how much a title contributes to any given platform, in any region, in terms of monetary value. It provides executives with an economic valuation system that leverages global content demand and supply. Once the economic value of a show can be determined, executives can make informed decisions on content acquisition.
Now, let's examine "Descendants: Wicked World". According to Parrot Analytics' demand data analysis, the show has 7.3 times the audience demand of the average title in the United States over the past 30 days, making its demand good. Only 8.6% of all TV shows have this level of demand. Over the last 90 days, demand has increased, showing that it has been growing in popularity recently.
The show peaked at #921 in the United States and had a rank increase of 198 spots during November 2023. "Descendants: Wicked World" performs well in the comedy genre, ranking in the 94.4th percentile in November 2023, indicating higher demand than 94.4% of all comedy titles in the United States.
Parrot Analytics' demand data analysis shows that the show's travelability, which measures international demand relative to its home market, is okay. With regard to longevity, which measures how well audience demand is maintained over time, "Descendants: Wicked World" maintains okay demand. Its momentum, or the pace of growth, also shows that it performs okay. However, its franchisability, or spin-off potential, is not good, and its reach, or the number of people expressing demand for the show, is considered okay.
Using the Parrot Pulse, which provides an independent measure of a show's global performance across six dimensions, we can conclude that "Descendants: Wicked World" has good worldwide audience demand across all platforms. By examining the top 10 global markets with the highest demand for this show over the last 30 days, we can see that it outperforms the average title in all of these markets. The United States, where the demand was good, was "Descendants: Wicked World"'s top market globally. Puerto Rico ranked second globally where demand was good, and this TV series had good audience demand in countries like Ghana, Greece, South Africa, Netherlands and Belgium.
All of these metrics and insights can be used to make informed decisions on content acquisition or distribution. For example, if you are considering streaming this title on your OTT platform, the data shows high demand in the United States and several other top global markets. Insights into the increased demand recently can help guide the timing of its release or distribution strategy. Additionally, knowing the show's travelability and audience demand data in other regions can inform its international distribution strategy.
You can also put the producer's hat on and use the demand data to make informed decisions about future TV productions or spinoffs. While "Descendants: Wicked World" performs okay in terms of franchisability, audience demand trending in an upward direction could signify untapped opportunities for spinoffs.
In conclusion, Parrot Analytics' demand data analysis can provide valuable insights to entertainment executives across the entertainment industry. Specifically, it helps to inform content, acquisition, distribution, and programming decisions by identifying audience sentiment, prioritizing content, and uncovering hidden opportunities.
