If you're working in the entertainment industry and are looking to make more informed content decisions, then leveraging demand data will help you do just that. For instance, we can borrow insights from our analysis of "Digimon Adventure" for the month of November 2023 in the United States to demonstrate how examining audience demand can be used to make better programming decisions.
One application of demand data in the context of this show could be in content valuation. Suppose you're trying to determine how much a show like "Digimon Adventure" is worth and what its dollar value contribution is to a particular platform or region. In that case, examining the show's demand and seeing how it compares to the average TV show in the country may give you a rough estimate of its economic value.
Another question that demand data can help answer concerns supply and demand dynamics in the market, i.e., what type of content exhibits an opportunity to acquire or produce. For example, from our analysis of "Digimon Adventure," we know that fans of this show also like "Courage The Cowardly Dog," "Gravity Falls," "PAW Patrol," and other shows. This information could help entertainment executives identify other properties to acquire or produce that may appeal to the same audience, thus expanding their catalog and increasing the overall engagement of their platform.
Demand data could also help inform decisions around franchise or spin-off potential, travelability, longevity, and reach. For instance, "Digimon Adventure" has a good score for each of these dimensions, suggesting that it has the potential to travel well to other markets, maintain its audience over time, and appeal to a wide group of people. As a result, this show could be a valuable property for content distributors looking to expand their catalog globally and connect with a more diverse and broader audience.
Examining the top 10 global markets where "Digimon Adventure" is most in-demand over the last 30 days, we discovered that the show outperforms the average TV show in every market, indicating that it has a broad global appeal. Entertainment executives can use this information to help make acquisitional and distributional decisions and ensure that the properties they license or produce have a wide reach and can generate demand across different regions.
Overall, by leveraging demand data from properties like "Digimon Adventure," entertainment executives can make better-informed decisions around content valuation, supply and demand dynamics, travelability, franchise potential, longevity, and reach. This granular insight into audience tastes and preferences can give content producers, distributors, OTT platforms, and talent agencies the edge they need to thrive in a competitive and rapidly evolving market.
