As an entertainment executive, have you ever wondered how demand data can impact your strategic decision-making process? Let's take the example of "Digimon Adventure," a children's animated series based on the popular toy line. Comparing the show's demand data to the questions we have provided can give us a glimpse of how demand data can be utilized:
Content valuation - Using Parrot Analytics' content valuation system, demand data can reveal the dollar value contribution of any title, to any platform, in any region. The demand for "Digimon Adventure" has been good, 4.8 times the audience demand of the average show in the United States over the last 30 days. An executive can use this data to determine the value of this title and decide if it is worth acquiring or distributing.
Programming decision-making - An executive can use demand data to determine if a specific series is resonating with the audience or not. The decreasing demand for "Digimon Adventure" over the last 90 days could be a reason for concern as it may indicate that the show is losing popularity. Additionally, the executive can use demand data to compare the show's popularity with other titles in the same genre - "Digimon Adventure" ranks at the 93.4th percentile in the drama genre, in December.
Acquisition decision-making - An executive can use demand data to assess the in-demand titles and plan for their acquisition. The list of shows that fans of "Digimon Adventure" also like can help the executive make choices regarding what content to acquire and if there is a particular genre that they are interested in.
Distribution decision-making - Demand data can help the executive in deciding where to distribute the content. By examining the top 10 global markets where "Digimon Adventure" is most in-demand over the last 30 days, we find that this TV series outperforms the demand of the average TV show in each of these markets. Based on this information, an executive can decide to distribute the show in these markets.
Marketing campaign optimization - Demand data can help in optimizing the marketing campaign of a TV show or series. The demand for "Digimon Adventure" spiked in mid-December 2023 in the United States. Knowing this information, an executive can plan marketing campaigns around similar spikes in demand in the future.
In conclusion, demand data can prove to be a valuable asset for any entertainment executive in making informed content, acquisition, distribution, and programming decisions. Whether it be content valuation, programming decision-making, acquisition decision-making, distribution decision-making, or marketing campaign optimization, demand data can provide insights that enable executives to make data-driven decisions.
