As an entertainment executive, you're constantly looking to make the most informed decisions when it comes to content acquisition, programming, distribution, and content valuation. One way to achieve this is by using demand data. "Dorohedoro" is a great example of how this can be done.
Firstly, demand data offers insights into content valuation, as it reveals the dollar value contribution of any title to any platform in any region. You can use demand data to answer questions such as "How much is my show worth?" or "What is the baseline value of a title?" For instance, "Dorohedoro" has a demand of 4.7 times the average show in the United States over the last 30 days, meaning it has good demand. This show also achieved a peak rank of #1579 in the United States. Since demand is increasing for this show, this could indicate that it's a worthwhile acquisition to consider.
Secondly, demand data also provides insights into travelability, which measures a show's international demand relative to its home market. "Dorohedoro" achieved a demand of 197% of the demand in its country of origin, Japan, indicating that the show would travel well to other international markets.
Thirdly, demand data can help with programming decisions. You can use it to answer questions like "What type(s) of content exhibit opportunity to acquire or produce?" or "What genres should we focus on to attract new subscribers to our SVOD service?" For "Dorohedoro," we know that it ranks at the 90.7th percentile in the comedy genre in the United States, meaning it has higher demand than 90.7% of all comedy titles in the country. This information can help your programming team understand which genres have higher demand in specific markets and target them accordingly.
Fourthly, demand data can help with distribution decisions, particularly in terms of which platforms to target. For instance, the demand for "Dorohedoro" is good worldwide, which means it has potential to be successful across different platforms.
Lastly, demand data can help with content acquisition decisions. You can use it to determine which shows are worth buying to appeal to your target audience. "Dorohedoro" has the highest demand in the United States, where it has achieved a demand of 3.1x, making it a good acquisition for the platform.
In sum, demand data can provide numerous valuable insights into how you should make informed decisions about content acquisition, programming, distribution, and content valuation. By examining shows like "Dorohedoro," you can see that it's one way to stay ahead of your competitors in the constantly evolving entertainment industry.
