As an entertainment executive, demand data can be a powerful tool to make informed content decisions, including acquisition, distribution, and programming decisions. Let's use the case study of "Dorohedoro" for the month of February 2024 in the United States to showcase the value of demand data in content decision-making.
One of the primary benefits of demand data is content valuation. A content valuation system based on demand data can answer multiple questions regarding the value of the content, such as how much a series is worth and how much of the series' value is being driven by demand for one of its stars. For "Dorohedoro" specifically, while the demand has been decreasing in recent times, it still has 4.7 times the audience demand of the average show in the United States over the last 30 days. In terms of comedy, it has higher demand than 90.6% of all comedy titles in the United States, making it a valuable asset.
Another key benefit of demand data is that it enables content executives to map local whitespaces and identify opportunities for acquisition or production. By examining the top 10 global markets where "Dorohedoro" is most in-demand over the last 30 days, we can see that it has outperformed the demand of the average TV show in each of these markets - thereby presenting a potential opportunity for expansion in these markets.
Demand data can also inform acquisition and distribution decisions. For example, executives can use demand data to quantify the platform-specific marginal revenue contribution and how a title drives engagement across the rest of the catalog, enabling them to make better-informed content acquisition decisions. In terms of distribution, travelability quantifies a show's international demand relative to its home market, and for "Dorohedoro", the demand for it in the United States was 184% of the demand in its country of origin, Japan. This information could be valuable for determining where to distribute the content globally.
Demand data can also help entertainment executives to make programming decisions by informing decisions regarding supply and demand, as well as answering questions regarding subscriber acquisition and retention. For example, using demand data, entertainment executives can assess a TV series' ability to drive subscriptions and mitigate churn. In the case of "Dorohedoro," we see that its demand spiked in late February, indicating that it was resonating with viewers. Additionally, by examining the top ten shows that fans of "Dorohedoro" also like, entertainment executives can begin to see emerging trends and tastes in the consumer market.
Overall, demand data can provide valuable insights to entertainment executives at every stage of the content lifecycle. From content valuation to acquisition, distribution, and programming decisions, demand data can help to make more informed, data-driven decisions, resulting in better content offerings and increased profitability.
