Demand data is an essential tool for entertainment executives making content, acquisition, distribution, or programming decisions. By analyzing the demand data of a given title, executives can make more informed decisions, obtain market insights, and attain a clearer understanding of their audience. In this article, we analyze the demand data of "Duncanville" for the month of December 2023 in the United States, demonstrating how demand data can be used by entertainment executives to help with their decision-making.
Content Valuation:
Demand data is a crucial factor in content valuation for entertainment executives, helping determine the monetary value of a title to a particular platform, region, and audience. By using Parrot Analytics' content valuation system, executives can calculate the value of a title, its dollar value contribution, and how it drives engagement across the rest of the catalog. In the case of "Duncanville," we can see that the show has good audience demand, with 3.7 times the audience demand of the average show in the United States over the last 30 days. We can further see that its demand has been decreasing recently, which executives can use to forecast the show's future demand trajectory.
Programming Decisions:
Demand data is a powerful tool for executives making programming decisions and selecting which shows to renew or cancel. Examining the top 10 global markets where "Duncanville" is most in-demand, we can see that the show outperforms the demand of the average TV show in each of these markets, with the United States being the most in-demand market. However, demand has decreased by 14.1% during the month of December, indicating the show's popularity is waning. Despite this, "Duncanville" still ranks in the 89.1st percentile in the comedy genre, indicating higher demand than 89.1% of all comedy titles in the United States.
Acquisition Decisions:
Demand data helps executives make data-driven acquisition decisions, whether it be acquiring new content or buying the rights of an existing show. Demographic insights can support crucial purchase decisions and identify opportunities in different markets. Furthermore, executives can leverage predictive analytics to ascertain a title's ability to attract new subscribers to their platform. For "Duncanville," we can see that the show has increased in popularity over the last 30 days, indicating that it may be a valuable acquisition target for an entertainment executive.
Distribution Decisions:
Demand data assists with distribution decisions by identifying which platforms to target for distribution. It provides access to insights on which shows resonate with a specific audience, helping to identify white spaces in the market and determine the optimal release strategy and pricing. For networks or distributors looking to acquire rights to "Duncanville," demand data can help determine the expected ROI of the show and assess its ability to drive subscriptions or mitigate churn.
In conclusion, demand data is an indispensable tool for entertainment executives making content, acquisition, distribution, or programming decisions. By analyzing the demand data of a given title like "Duncanville," executives can make informed decisions, gain vital market insights, and effectively understand their audience.
