If you are an entertainment executive tasked with making content decisions, analyzing the demand data of a TV series like "Duncanville" can provide valuable insights to inform content acquisition, programming and distribution decisions.
The demand for "Duncanville" in the United States in February 2024 was good, with 4.2 times the audience demand of the average show in the United States over the last 30 days. Only 8.6% of all TV shows have this level of demand. This indicates that "Duncanville" is highly valued by its audiences in the United States. Additionally, the demand for the show has been increasing recently, with 3.8 times the average over the last 90 days.
However, despite the show's good overall demand, its US rank decreased by 93 spots during February. While audience demand for the show has decreased in the United States by 8.5% during February, demand for the show spiked towards the end of February. It is important to consider these trends and patterns when making decisions about the show's future.
Genre percentile ranking can also provide some useful context. "Duncanville" ranks at the 89.9th percentile in the comedy genre, which means that the show has higher demand than 89.9% of all comedy titles in the United States. The show's fans also watch shows like "Ghost Hunters International", "The Gadget Show", and "Saturday Night Live" which may give additional guidance on the types of content to consider for acquisition or production.
The Parrot Pulse for "Duncanville" can provide further insights into the show's performance across six dimensions: worldwide audience demand across all platforms, travelability, longevity, momentum, franchisability, and reach. While "Duncanville" has okay worldwide audience demand across all platforms and okay momentum, its travelability (international demand) is poor, and its franchisability and reach are also not as strong.
Comparing the performance of "Duncanville" on a 1-year rolling basis vs the last 30 days reveals some interesting insights. Although its peak demand was 6.1 times the average over the course of the entire year, it peaked at 5.3 times the average in the last 30 days, indicating an increased popularity. The show's average demand on a rolling year basis was 3.5 times the average title, compared to 4.2 times the title average for the last 30 days.
Examining the top 10 global markets where "Duncanville" is most in-demand over the last 30 days can also provide useful insights. "Duncanville" outperforms the demand of the average TV show (1x) in each of these markets, with Finland being the number one market globally, where the show has achieved good audience demand. France ranks second with good demand, while other countries like the Netherlands, Romania, Hungary, Switzerland, Italy, and Russia have okay demand.
In conclusion, by analyzing demand data like that provided for "Duncanville," entertainment executives can make more informed decisions about content acquisition, programming, and distribution. This data can help inform content value and help executives determine how much they should invest in specific content, improve subscriber retention and acquisition numbers, target distribution platforms and even optimize release strategy and pricing.
