As an entertainment executive, understanding the value of a TV show is essential when making content, acquisition, distribution, or programming decisions. When you know how much your show is worth, you can accurately determine how much you should be spending on it, what strategy to choose when releasing it, and how to optimize your marketing campaign ahead of its premiere. Demand data can help you determine the value of a show to a platform, take strategic decisions related to content, increase audience retention and acquisition, and expand and monetize content across the globe.
The demand data provided by Parrot Analytics helps TV executives assess the value of a TV show like "Escaping Polygamy." By analyzing the data, we can see that demand for the show has been increasing recently, achieving 3.9 times the audience demand of the average show in the United States over the last 30 days. Furthermore, compared to its demand of 2.6 times the average over the last 90 days, demand for this show has been increasing recently. This means that the show is more valuable now than it was in the past, and entertainment executives need to analyze and use this information when making decisions about the show's future.
Demand data also enables the evaluation of a show's global performance across different dimensions. The Parrot Pulse, for example, provides an independent measure of "Escaping Polygamy" across six dimensions. "Escaping Polygamy" has good performance in both momentum, the pace of growth, and audience demand. The show's longevity or how well audience demand is maintained over time is okay, while its reach is fair. Finally, the international demand for the show's travelability is poor, and its spin-off potential (franchisability) is low. A thorough examination of the data involving these dimensions should inform decisions concerning the further development of the show and its future success.
Demand data, especially the show's travelability, momentum, and reach can provide insights into the performance of a TV show on a yearly basis and during a shorter period. In the case of "Escaping Polygamy," it peaked at 5.9 times the average in the last 30 days with an increase of 3.1% compared to its peak audience demand in the previous periods. Furthermore, demand for the show in the past 30 days is 3.9 times better than average, indicating its increasing popularity among the audience.
Finally, analyzing "Escaping Polygamy" by focusing on the top 10 global markets where it is in-demand over the past 30 days provides insight into its popularity around the world. The United Kingdom has the highest demand, followed closely by the United States, both indicating good audience demand. The show performs well in Switzerland, Spain, Japan, Canada, Romania, Australia, and Mexico, indicating fair demand in these countries.
In conclusion, the demand data provided by Parrot Analytics for the show "Escaping Polygamy" can help entertainment executives make informed decisions around content acquisition, distribution, programming, and future show development. Demand data can help them determine how much a show is worth, how a show is performing globally, how to optimize marketing campaigns, and how to increase audience acquisition and retention. By understanding a show's demand data, executives can make more effective and informed decisions concerning their business strategies.
