The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For entertainment executives, understanding audience demand data is a valuable tool for making informed content, acquisition, distribution, and programming decisions. Let's consider "Escaping Polygamy" as an example.
One of the first uses of demand data is content valuation. The valuation reveals the dollar value contribution of any title to any platform, in any region. For instance, by leveraging demand data, executives can determine precisely how much this show's worth to another streaming platform. Similarly, they can calculate the return on investment the specific title will bring for a given platform. This insight can help executives make pricing decisions and ensure they are receiving adequate compensation for their content.
Another opportunity that demand data offers is content discovery and recommendations, which helps executives ensure that their content is being seen by the right audience on their platform. For instance, executives can use the data to map local whitespaces and determine what the most popular genres are in a given market. They can also use demand data to ensure that their upcoming productions are optimized for success based on their audience's preferences.
Demand data highlights what content is most popular in a particular market or on a global scale. By examining the top ten global markets where "Escaping Polygamy" is in-demand, we find that it outperforms the average TV show's demand in each of those markets, indicating broader appeal. Moreover, executives could use this knowledge to determine if it would be advantageous to invest more in the international market by focusing their marketing on those regions.
Demand data also lets executives know what the show's audience likes, which genres are resonating with the current audience and the ones that should be focused on to attract new audiences to the platform. For instance, executives can use demand data to determine if the particular genre is resonating with people in a particular market, and if it isn't, they can then adjust their content according to demand.
Lastly, demand data highlights the show's momentum, marketing campaigns, or how much global appeal the title has compared to other titles in the genre. For example, "Escaping Polygamy" had a peak demand of 6.0 times the average in the last 30 days, indicating that viewership has increased, providing an opportunity for executives to invest more in marketing to take advantage of this increased interest.
In conclusion, demand data provides executives with valuable insights for their decision-making processes. It determines its economic value, audience interests, franchise or spin-off potential, and help them to make informed decisions around content acquisition and distribution. By analyzing the trend of shows like "Escaping Polygamy," executives can make smarter strategic decisions that drive engagement, retention, and ultimately boost their platform's success.
This is Escaping Polygamy's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Escaping Polygamy travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for a&e and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Escaping Polygamy, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Documentary Reality), using our globally standardized Demand Expressions® metric.
This page has been altered on April 22, 2024, 2:04 p.m. PST using demand content analytics from Parrot Analytics for Escaping Polygamy in the United States. We provide our partners with deep television know-how to help them drive better and more informed content advertising strategies. Contact us today to find out more.