Are you an entertainment executive looking to make more informed content decisions for your platform? Are you unsure of the value of a TV series to your audience? The answer lies within the data provided by Parrot Analytics' content valuation system. Taking HBO's "Euphoria" for the month of January 2024 in the United States as an example, we can see how demand data can be used to provide insights into content valuation and help make more informed content decisions.
Content Valuation:
One of the key benefits of using demand data is to determine how much a particular TV series is worth. In the case of "Euphoria," it has 26.6 times the audience demand of the average show in the United States, which makes it more valuable compared to other shows. Additionally, understanding the global performance of a show is another aspect of content valuation. Our Parrot Pulse metric assesses six dimensions of a series: worldwide audience demand, travelability, longevity, momentum, franchisability, and reach. In terms of "Euphoria," it has exceptional global audience demand, outstanding travelability, and outstanding franchisability, which makes it particularly valuable.
Acquisition and Distribution Decisions:
Looking at the performance of "Euphoria" over time, we can make informed acquisition or distribution decisions. For example, compared to its demand of 25.3 times the average over the last 90 days, demand for this show has been increasing recently, which indicates a potential upward trend. Knowing this, an acquisition or distribution decision can be made accordingly, weighing the risks and opportunities presented by the data.
Programming Decisions:
Demand data can also be used to make more informed programming decisions. For example, we can look at shows that are liked by people who watched "Euphoria." Our data shows that these people also liked "House Of The Dragon", "The Boys", "Succession", among others. This gives programming executives a guide in creating a seamless programming line-up that caters to their audience's preferences.
Subscriber Acquisition and Retention:
Demand data can also assist with subscriber acquisition and retention. For example, knowing that "Euphoria" has increasing demand, the platform can make decisions to secure the rights to three or more seasons in advance of the new release. As a particularly popular title, keeping "Euphoria" in the content catalog can help to retain the existing customer base while growing it as the show continues to develop.
In summary, by using demand data, entertainment executives can make more informed decisions when it comes to content valuation, acquisition and distribution, programming, and subscriber acquisition and retention. Parrot Analytics' content valuation system offers insights into a TV show's value globally and locally, as well as aiding in making informed decisions related to programming and marketing campaigns.
