If you work in the entertainment industry, you're likely no stranger to collecting audience feedback and analyzing consumer behavior. However, with the immense amount of data available, it can be difficult to navigate which metrics to use and which insights to draw for actionable results. This is where demand data comes in - it provides a comprehensive view of consumers' reactions to content, whether it be through search behavior, social media sentiment, or other forms of engagement.
For instance, by examining the performance of "Father Brown" over the month of January 2024 in the United States, you can gain valuable insights to make informed content decisions. Firstly, the show's demand is good, 6.0 times the audience demand of the average show in the US over the last 30 days. Additionally, its demand is increasing, having gone up from 4.8 times the title average over the last 90 days. Through the use of Parrot Analytics' content valuation system, this information could be used to determine how much this series is worth, how much of its value is being driven by demand for a particular star, and whether or not it should be considered a strategic asset for a streaming platform.
Furthermore, its performance against the average show in the history genre in January places it in the 95.6th percentile, an indication of high demand in comparison to other history titles. As such, this could guide programming decisions of whether to invest in more history-based titles or shift focus in another direction altogether.
Demand data can also reveal valuable information around consumer preferences and behavior. By analyzing the shows fans of "Father Brown" also like, such as "NCIS" and "Star Trek: Lower Decks," entertainment executives can get a better sense of what shows or genres resonate with the audiences that they're trying to reach. This data can be used to inform acquisition decisions or even guide the creative development of new content.
Finally, examining the top 10 global markets where "Father Brown" is most in-demand can provide valuable insight into how to optimize its distribution strategy. For instance, since the show's number one market globally is the United Kingdom, a distributor could focus its marketing efforts there to drive further engagement. In addition, examining its performance in markets such as Russia, Poland, Canada, Spain, Germany, Sweden, and Ukraine - where demand is also good - can inform everything from licensing decisions to the tailoring of marketing campaigns to unique markets.
Demand data comes with multiple benefits for making informed decisions in the entertainment industry. It can help to value content, assess a TV series' ability to drive subscriptions and mitigate churn, identify new opportunity markets for content distribution, benchmark against other titles available on the market, and power discovery and recommendations. By adding demand data to your analysis toolkit, you can be better equipped to navigate the complex landscape of content creation and distribution and make more informed decisions that both engage audiences and drive business growth.
