As an OTT or SVOD entertainment executive, you are probably wondering how you can use demand data to make more informed content decisions, acquisition decisions, or distribution decisions. The case of "FBI" provides an exemplary illustration of how you can apply demand data to your strategic decision-making process.
Content valuation: By using demand data, you can calculate how much a TV series like 'FBI' is worth in any given market or region. For instance, the outstanding demand for 'FBI' in the United States over the last 30 days, which is equivalent to 11.9 times the audience demand of the average show, indicates that 'FBI' is a highly valued asset in this market. By leveraging demand data, you can estimate a title's dollar value contribution to any platform and assess its ability to drive subscriptions as well as mitigate churn.
Global IP valuation: Demand data enables you to assess the global appeal of any content and identify the most popular genres in your local market. Furthermore, you can track how your content is performing on a global scale and determine which markets are most in-demand. In the case of 'FBI', demand data shows that its audience demand in markets such as the United Kingdom, South Africa, Netherlands, Canada, and Brazil is outstanding, indicating that 'FBI' has high global appeal.
Supply chain management: You can leverage demand data to determine the genres and types of content that exhibit opportunities for acquisition or production. By analyzing demand data, you can identify trends and patterns that can inform your content strategy and help you acquire or produce content that aligns with the preferences of your target audience.
Subscriber acquisition and retention: By analyzing demand data, you can determine which titles you should buy to retain your current audience or grow your subscriber base. In the case of 'FBI', audience demand decreased by 13.6% in the US during August, indicating that other shows may have taken the spotlight. Nonetheless, understanding which shows offline audiences is an excellent way to inform subscribers and acquire relatable shows they may enjoy.
Release strategy and pricing: You can optimize your content release strategy based on demand data and decide the best pricing model for your content. For instance, in 'FBI' case, analyzing demand data can help you decide the right time to release new episodes based on the show's historical momentum.
Conclusion
Demand data is an essential tool that can help entertainment executives make better content decisions, acquisition decisions, or distribution decisions. By leveraging demand data, you can assess the value of your content and make data-driven decisions that align with your business strategy. In the case of 'FBI', analyzing its demand data provides valuable insights into its global reception, shows which markets are most in-demand, and can help OTT and SVOD enable data-driven opportunities for growth.
