For executives working in the entertainment industry, demand data plays a critical role in making informed content decisions. Parrot Analytics provides content valuation system that helps content executives to assess the monetary value of a title based on global content demand and supply.
As an example, let's consider "Fixer Upper," a reality show that chronicles the renovation of houses hosted by Chip and Joanna Gaines. Demand for "Fixer Upper" was found to be good, with 4.1 times more demand than the average show in the US over the last 30 days. Executives can use this data to assess the value of the show and make more informed content valuation decisions.
Demand data also helps executives to assess audience tastes, optimize release strategies, determine appropriate pricing, and identify opportunities for new content production or acquisition. For instance, executives can leverage demand data to evaluate the potential of a show to drive subscriptions and assess the ROI a specific title will bring on any given platform.
Additionally, demand data can be used to estimate the value of a content library for streaming platforms over time. In the case of "Fixer Upper," the show has been experiencing decreasing demand recently. Executives can consider such trends while evaluating the show's long-term value.
Executives can use demand data to identify shows that are similar to "Fixer Upper" and appeal to its fans, such as "Texas Flip N Move" and "Home Town," among others. This enables them to make informed programming decisions, increase viewer engagement and retention, and drive subscriber acquisition.
Demand data helps executives to compare the performance of a show on a rolling year basis versus the last 30 days and estimate its audience growth or decline. For instance, "Fixer Upper's" average demand on a rolling year basis was found to be 5.8 times higher than the average title, compared to 4.1 times higher than the title average in the last 30 days. Such data can also help finance and content distribution companies to estimate the expected revenue from a show.
Finally, demand data provides information on the global reach and market-specific demand for a show. In the case of "Fixer Upper," the show has performed well in several markets, including the United States and Switzerland. This data helps executives identify which platforms may be the most appropriate for distributing the show in different markets.
In conclusion, demand data is the backbone of informed decision-making for entertainment executives. With its content valuation system, Parrot Analytics provides the entertainment industry with insights to make data-driven decisions on content acquisition, programming, and distribution.
