As an entertainment executive, using demand data can help you make content-related decisions with more certainty. For instance, let's take the case of "Fixer Upper." Using demand data, we can determine how much value this TV series brings to the table, how to allocate funds for content investments, and how to engage a loyal audience.
Firstly, content valuation uses demand data to determine how much value a show brings to a streaming platform, TV production company, or studio. It can answer questions such as "how much is my show worth?" Using Parrot Analytics content valuation system, we can calculate the dollar value contribution of any title to any platform in any region. For Fixer Upper, we can see that it has a demand 7.0 times higher than the average show in the United States over the past 30 days, indicating higher value for potential investors as compared to other offerings in the home renovation genre.
Using demand data, we can also assess the ability of a TV series to drive subscriptions and retain audiences, thereby minimizing churn. For instance, we can determine which titles to buy if we want to keep our current audience happy and which types of content will attract new subscribers to an OTT platform. In the case of Fixer Upper, we see that the show enjoyed a 66.8% increase in audience demand in the United States in December 2023, reflecting a receptive audience and an increased potential for growth. We can use the list of related shows to identify audiences with similar interests that may prove valuable for producing new content.
Additionally, using demand data, we can find new opportunity markets for content distribution. By examining the top 10 global markets where Fixer Upper is most in demand, we can make informed acquisition and distribution decisions. For example, as Fixer Upper ranks second in Australia in terms of audience demand, a TV executive may consider launching the show on a new platform.
Demand data also helps with decisions concerning optimal release strategy and pricing. By examining the show's performance over time, we can determine the best time to release new seasons or episodes. We can also analyze which platforms seem to fit the show's audience best and price accordingly.
Finally, by examining the Parrot Pulse ratings for Fixer Upper, we can spot strengths and areas of improvement. For example, demand is great in the United States (the show's primary market), but poor in Travelability. Travelability measures the international demand of a TV series relative to its home market, so to optimize growth, we can target new markets that demonstrate high interest in Fixer Upper, such as Australia and the Netherlands.
Overall, using demand data for Fixer Upper can help TV executives make more informed programming, content, acquisition, and distribution decisions by identifying potential untapped audiences and revealing the true value of content.
