As an entertainment executive, demand data can help you make more informed decisions when it comes to content valuation, acquisition, distribution, and programming. Looking at the example of "Galinha Pintadinha" in the United States in November 2023, we can see how analyzing demand data can provide useful insights.
Content Valuation: By using demand data, you can determine the dollar value contribution of any title, such as "Galinha Pintadinha," to any platform. Demand data reveals whether this title is worth investing in and can help calculate the ROI it would bring for any given platform.
Acquisition and Distribution: Understanding demand data can help inform decisions when acquiring or distributing content. By considering demand data, you can assess a TV series' ability to drive subscriptions and mitigate churn, determining its value to a platform. In the case of "Galinha Pintadinha," demand spiked in late November 2023, indicating a potential opportunity for acquisition or distribution in the United States.
Programming: When it comes to programming decisions, analyzing demand data can help in identifying which titles to focus on to attract new subscribers to your SVOD service. In the case of "Galinha Pintadinha," it has been performing exceptionally well in the family genre, having higher demand than 97.7% of all family titles in the United States. Also, looking at the top 10 global markets where "Galinha Pintadinha" is most in-demand over the last 30 days, we find that this TV series outperforms the demand of the average TV show (1x) in each of these markets, indicating its global appeal.
Content Decisions: By examining demand data, it is possible to determine which genres are popular in the local market and tailor content decisions or acquire content accordingly. The demand for "Galinha Pintadinha" in its country of origin, Brazil, is significant, indicating the strong popularity of the show in the local market and its potential in other countries with similar cultures or languages.
In conclusion, analyzing demand data can provide valuable insights to entertainment executives in making informed decisions related to content valuation, acquisition, distribution, and programming. By looking at the example of "Galinha Pintadinha," you can see how demand data can help identify opportunities, determine a show's value, and evaluate its global appeal, leading to better-informed business decisions.
