As entertainment executives, the use of demand data can be essential for making informed decisions related to content valuation, acquisition, distribution, and programming. Let's take the example of "Galinha Pintadinha" and see how the demand data can help the executives in their decision-making process.
Firstly, the show's outstanding demand performance can indicate its worth in content valuation. The Parrot Analytics content valuation system uses demand data to determine the dollar value contribution of any title to any platform in any region. Thus, executives can use this system to estimate the value of the "Galinha Pintadinha" title and evaluate its potential as a significant asset for a streaming platform.
Moreover, demand data helps assess the show's performance as an acquisition-driving or churn-reducing title, as well as estimating subscribers' growth rate. By evaluating the show's demand trend over time, executives can determine if the title is losing popularity and predict its future performance.
Additionally, the global appeal of "Galinha Pintadinha" can be identified by examining the show's demand across different markets. Travelability, as a measure of international demand relative to its home market, can inform executives about the potential of the show's expansion in different regions. They can use this information to decide whether to acquire the rights to distribute the series in other countries and estimate the funds that should be allocated to maximize future content investments.
Furthermore, executives can use demand data to map audience preferences and identify popular genres in specific markets. By doing so, they can make informed programming decisions and create or acquire content that aligns with audience demand in various regions.
Finally, demand data can inform optimal release strategy and pricing decisions based on audience, genre, and competitors. Executives can gain insight into the show's affinity clusters and identify talent or brand to partner with, expand the show's reach and acquire or retain subscribers.
In conclusion, examining the demand data of the show "Galinha Pintadinha" demonstrates how entertainment executives can use demand data to make informed decisions regarding content valuation, acquisition, distribution, and programming. Parrot Analytics content valuation system, along with the six dimensions of global performance, offers a valuable resource for entertainment executives to gain insight into the ever-changing entertainment market.
