As a TV executive, analyzing demand data can provide you with numerous insights to make more informed content, acquisition, distribution, and programming decisions. Let's take a look at the analysis of "Gardeners' World" for the month of October 2023 in the United States to understand how demand data could be leveraged to make better strategic decisions.
One of the major advantages of demand data is it helps you to assess the popularity of a show. The analysis indicates that the demand for "Gardeners' World" was 3.8 times higher than the average show in the United States over the last 30 days. It means that the show has a good level of demand compared to other titles. Only 8.6% of all TV shows have this level of demand. The upward trend in demand further underlines that the show's popularity is increasing recently. Thus, demand data can be used to value the content effectively by leveraging the strength of the demand generated by the title.
The analysis also provides insights into the show's performance in various markets. You can use this data to identify the markets where the show is performing well. For example, "Gardeners' World" has outstanding demand in Switzerland, where it has achieved a demand score of 5.7X the average TV show, followed by Israel where its demand has been good. Comparing the demand performance of the show globally can guide TV executives to understand where to pitch the show for distribution, selling or licensing the show's content.
Demand data also enables executives to gauge the audience's preferences. By examining the top ten shows other than "Gardner's World" which its fans like, you can understand what programming choices appeal to the audience. For example, shows like "Death In Paradise", "Midsomer Murders," and "The Great British Bake Off" have gained substantial audience preference.
Another advantage of demand data is that it allows executives to estimate the longevity of a title. "Gardeners World" has outstanding longevity as its audience demand has been stable over time. Additionally, the demand data can be utilized for optimizing the promotional campaign of any show, as it provides ongoing updates. For example, analyzing "Gardeners' World" demand spike in late October 2023 allows executives to accurately position the marketing of the show.
In conclusion, demand data provided a plethora of valuable insights that TV executives can use to enhance their content, acquisition, distribution, and programming decisions. Demand data provides actionable insights by assessing the popularity of a show, identifying the markets where a show performs well, understanding the audience's preferences, estimating the longevity and momentum of a title all in real-time helping executives to make better decisions.
