For entertainment executives looking to make informed content, acquisition, or programming decisions, demand data can be incredibly valuable. Using the example of "Genius" in the United States in November 2023, we can explore how demand data can help executives make better decisions.
Firstly, let's look at content valuation. Using demand data, executives can determine the dollar value contribution of a title to a platform in any given region. "Genius" has demand that is 5.2 times the average show in the United States, which indicates that it is a valuable show. The fact that it is in the 96.9th percentile in the documentary genre also suggests that it has the potential to be a strategic asset for a platform. Demand data can also help executives to assess the value of exclusivity and estimate cannibalization of audiences if a title is available on multiple services.
Demand data can also help with distribution decisions. For example, by examining the top 10 global markets where "Genius" is most in-demand over the last 30 days, we find that the show outperforms the demand of the average TV show in each of these markets. This information can help executives to determine which platforms to target for distribution of the show.
Demand data can also inform programming decisions. By exploring which shows fans of "Genius" also like, executives can gain insight into which genres are resonating with the show's audience. Additionally, by tracking changes in demand over time, executives can determine which titles will help to acquire or retain subscribers to their service.
Finally, demand data can help executives make acquisition decisions. By assessing a TV series' ability to drive subscriptions and mitigate churn using demand data, executives can make more informed decisions about which titles to acquire. Furthermore, demand data can help executives to identify which type(s) of content exhibit opportunity to acquire or produce and which shows have spin-off potential.
Overall, demand data is a powerful tool for entertainment executives working at a variety of different organizations. It can help with content valuation, distribution decisions, programming decisions, and acquisition decisions. By leveraging demand data, executives can make more informed decisions that will benefit their organization in the long term.
