The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you are constantly tasked with making informed decisions that drive the success of your business. One approach to making better decisions is through the use of demand data, which provides valuable insights into audience behavior, preferences and interests. Let's examine how demand data can be used to help make more informed content acquisition and distribution decisions, using "Genius" as an example.
Content Valuation: The Parrot Analytics content valuation system is based on demand data. With "Genius," demand data reveals that the series has 5.8 times the audience demand of the average show in the United States over the last 30 days. This suggests that the show is highly popular among audiences, as only 8.6% of all TV shows have this level of demand. The increasing demand for the show in the last 90 days is another indicator of its growing value.
Programming Decisions: The show's audience demand data provides insights that can help guide programming decisions. For example, "Genius" achieved the peak rank of #1268 in the United States and moved up in its rank by 103 spots during January 2024. This is an indication that the programming is impacting the show's popularity. In addition, the Parrot Pulse reveals that the series has outstanding longevity, meaning that audience demand for the show has been maintained over time.
Content Acquisition: When considering whether or not to acquire a show like "Genius," it's important to evaluate its global demand. Demand data can help to put into perspective how popular a show is. For instance, "Genius" outperforms the demand of the average TV show (1x) in each of its top 10 global markets, including the United States where it enjoys good demand. This indicates that the show is not just popular locally, but internationally as well.
Distribution Decisions: "Genius" has okay travelability, meaning that it has good international demand relative to its home market. This suggests that the show may be effective in attracting subscribers in different markets. In addition, examining "Genius" in the context of other shows that fans of the series are likely to also enjoy (such as "The Handmaid's Tale" and "Andor") can inform distribution decisions by identifying potential adjacencies in content.
Franchisability: Finally, the Parrot Pulse reveals that "Genius" has good franchisability, indicating that there is potential for spin-offs or further monetization of the series. Executives in charge of studios, production companies, and content distributors can use this information to inform decisions around how to further capitalize on the success of their successful shows.
In conclusion, the demand data analysis of "Genius" provides valuable insights into content valuation, programming decisions, content acquisition, distribution decisions and franchisability that can help executives make more informed decisions that are likely to drive success within their businesses. By using demand data to uncover trends, preferences and interests of audiences, entertainment executives can make better decisions that optimize content and platform performance.
This is Genius's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Genius travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular National Geographic Channel‘s Genius is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for National Geographic Channel and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Genius, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Period Drama), using our globally standardized Demand Expressions® metric.
This page has been updated on April 22, 2024, 2:03 p.m. PST using demand analytics from Parrot Analytics for Genius in the United States. We provide our partners with essential TV industry expertise to help them drive better and more informed content partnership strategies. Contact us today to find out more.