With demand data, entertainment executives can make more informed content decisions, acquisitions, distribution, and programming decisions. In the analysis of "Good Witch" for the month of November 2023 in the United States, demand data provides insight into the performance of the show on a global scale. Understanding the following questions can inform their decision-making process:
- Content Valuation: How much is my series worth, and how much of its value is being driven by demand for one of its stars?
Parrot Analytics' content valuation system is powered by global content demand and supply that enable content creators to monetize their content and drive subscriber acquisition and retention. With "Good Witch", demand data indicates a higher demand than 94.0% of all drama titles in the United States, thereby enabling content creators to determine its worth.
- Acquisition and Distribution Decisions: What type(s) of content exhibit opportunity to acquire or produce, and which platforms should they target for distribution?
Understanding the top 10 global markets where "Good Witch" is most in-demand enables decision-makers to negotiate distribution deals for show and assess its potential audience size. For instance, the United States is the primary market globally, followed closely by the Netherlands. Germany, Australia, France, and Israel also have good audience demand for the show, which makes these countries viable markets to distribute the show.
- Programming Decisions: How can executives optimize their programming strategy for maximum impact and reach?
Demand data helps executives understand which content resonates most with their audience, what genres they should focus on to attract new subscribers to their streaming service, and how effective their marketing campaigns are. For "Good Witch," demand data reveals that its peak demand over the course of a year was 7.5x the average title, and it peaked at 7.1x the average in the last 30 days. This indicates an increased popularity and could warrant a programming strategy that leverages its fan base to increase reach.
- Subscriber Retention and Acquisition: Which titles should executives buy to keep their current audience happy or grow their audience?
Demand data can help executives identify titles that complement their programming strategy, appeal to their audience and, ultimately, reduce churn. For instance, analyzing the audience's preference for other shows that "Good Witch" fans also like indicates titles like "NCIS: Los Angeles", "The Mandalorian", and "Rick and Morty" make them good candidates for similar content that may attract a new audience or satisfy the current one.
- Global Expansion Decisions: What content should executives produce or acquire to support global expansion, and what should they allocate to maximize future content investments?
Travelability and reach metrics provide executives with insights into the international appeal of a show and whether it would resonate with global audiences. For "Good Witch," the show outperforms the demand of the average TV show in all the top 10 global markets where it is most in-demand in the last 30 days. This means executives can consider it for international expansion to take advantage of its worldwide demand.
In summary, demand data is a critical tool for understanding a show's performance, identifying audience preferences, and informing content, acquisition, and distribution decisions. With insights from the analysis of "Good Witch," entertainment executives can make data-driven decisions that align with their goals, maximize future content investments and deliver the right content to the right audiences.
