As an entertainment executive, the demand data for a show like "Good Witch" in the United States helps you make more informed content decisions. One way to use demand data is to value content. Based on the audience demand in the United States, it is evident that "Good Witch" is worth investing in. It has a high value as it has 4.2 times the audience demand of the average show in the United States over the last 30 days.
You can also use demand data to make content acquisition decisions. For instance, you can leverage Parrot Analytics content valuation system to determine how much you should spend on content. Using demand data disclosed in a show like "Good Witch" can guarantee a positive return on investment, and you can quantify the platform-specific marginal revenue contribution and analyze how a title drives engagement across the rest of the catalog.
If you are a distributor, understanding the global demand for a title is critical in making informed distribution decisions. Using the demand data for "Good Witch" in the United States as an example, you can use the information about the show's top 10 global markets to gauge the interest in these markets and determine where the show should be distributed.
Demand data can help you optimize the release strategy for your content. In the case of "Good Witch," the demand spiked in late February 2024 in the US, indicating that the show regained attention or created new fans. Thus, by analyzing the demand, you can determine the best time to release content to maximize audience engagement.
Another area where demand data can help is in programming decisions. By examining the top 10 global markets where "Good Witch" is most in-demand, you can identify which genres are resonating with your audience. You can also use the data to inform your programming strategy when selecting content that drives subscriber acquisition or retention.
Finally, if you are a TV production company or talent agency, demand data like in "Good Witch" helps you to identify talent, brands, or TV shows that will help you to acquire or retain subscribers. Affinity analysis shows the best talent, brand, and TV shows to attract your audience.
In conclusion, understanding demand data is critical in making informed content, acquisition, distribution, or programming decisions. Demand data can reveal a show's value globally, enable optimal release schedule, highlight under-monetized titles, and help in talent identification. Using Parrot Analytics' content valuation system, you can calculate the ROI of a specific title and assess the show's ability to drive subscriptions and mitigate churn.
