For entertainment executives looking to make informed content decisions, there are many ways that demand data can help. Let's look at the example of "Grand Designs" in the United States during October 2023 and explore how this data can be used to make better decisions.
Parrot Analytics' demand data reveals that "Grand Designs" had 6.5 times the audience demand of the average show in the United States over the last 30 days, which indicates good demand for the show. This information can help an executive make a more informed decision about whether to acquire, distribute, or program the show on their platform.
Additionally, the worldwide audience demand for "Grand Designs" across all platforms is good, and the show has an outstanding longevity and momentum, which means that the show's popularity has remained strong over time and is increasing. This information is useful for executives who are thinking about acquiring this show, as it indicates that it is a valuable asset with the potential for long-term success.
"Grand Designs" is doing particularly well in its country of origin, the United Kingdom. Its audience demand in the UK is outstanding, and it outperforms the demand of the average TV show in each of the top 10 global markets where it is most in-demand, except in Hungary where the demand is good. By examining the show's popularity across multiple countries, executives can get a sense of the show's appeal and its potential for global distribution.
Another useful aspect of demand data is that it can be used to benchmark a show against others in the same genre or time period. For example, "Grand Designs" ranks at the 97.9th percentile in the documentary genre in October 2023 in the United States, which means it has higher demand than 97.9% of all documentary titles in the country. This information can help executives make informed decisions about which shows to acquire or program in a given genre.
Finally, demand data can also be used to make more targeted marketing decisions. For example, executives can use data about which other shows are popular with fans of "Grand Designs" to help inform marketing campaigns and target specific audiences.
In summary, demand data can be a valuable tool for entertainment executives when making content decisions. By examining key data points like audience demand, travelability, momentum, longevity, and more, executives can make more informed decisions about which shows to acquire, distribute, or program on their platform.
