For entertainment executives, the use of demand data can produce important insights for decision-making, content valuation, distribution and programming decisions. Using "Grand Designs New Zealand" scenario for the month of December 2023, we explore how demand data can help inform strategic decisions.
Content Valuation: Demand data can determine the dollar value of a show, and this information is useful to content distributors, studios and TV production companies. For example, "Grand Designs New Zealand" has had 2.7 times the audience demand of the average show in the United States over the last 30 days. The show's performance is above average, and its audience demand is higher than 93.5% of all documentary titles in the United States which makes it a high-demand title.
Acquisition Decisions: The use of demand data can be valuable for decision making around which shows to buy or produce. With a 26.3% decrease in demand in the United States, one can examine the trend to inform acquisition decisions. Additionally, examining the popularity of other shows watched by its fans such as "Air Warriors," "MasterChef UK: The Professionals," and "The Voice (US)" can inform acquisition decisions.
Programming Decisions: Demand data can help in programming decisions, which is significant for networks and linear TV series producers. Looking at the audience performance indicators, we can tell demand for "Grand Designs New Zealand" waned during December in the United States. However, its momentum- the pace of growth - is still good. Its peak rank was 2161 in the United States, however, this dropped by 1,513 spots. Therefore, programming executives can use this information to make changes or reinforce strategies based on demand trends.
Distribution Decisions: For decision-making on which platforms to distribute shows, demand data can provide reference to assess which platforms to favor or avoid. Even with its lack-luster travelability dimension, executives can examine which countries and regions are more interested in this type of show (documentary). For "Grand Designs New Zealand," Germany has been recorded as the number one market globally for the show, after which is Australia, the Netherlands, the United Kingdom, France, New Zealand, the United States, Slovenia, and South Africa. This data can inform decisions around the distribution of this show, consideration of market expansion and other market-specific opportunities.
In summary, examining the data surrounding "Grand Designs New Zealand" can help entertainment executives ask and answer important questions. Demand data tells us how popular a series is and how it is trendings at any given time. The insight can help content evaluation, acquisition and distribution strategies. Finally, it can help programming decisions by giving executives an overview of how audiences react to shows over a period of time. By leveraging Parrot Analytics demand data, entertainment executives could make more informed decisions, develop effective strategies, and optimize their success in the highly competitive entertainment industry.
