The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, you want to make informed content decisions that align with audience interests. Demand data can be used to achieve this. Considering "Grand Designs New Zealand", we can leverage demand data to evaluate how this show is performing in the United States and in other markets and how this information can inform our decision-making.
One key insight is that "Grand Designs New Zealand" is a show with strong demand in the United States, reaching more than 3 times the demand of an average show in that region over the last 30 days and increasing by 41.2% in March 2024. This high level of demand is indicative of the popularity of this type of documentary-style content among the US audience and suggests the show has a stable viewer base that is gradually growing. This information can be utilized to help inform content acquisition decisions for a platform or network that is planning to add new documentary series to their library so that they can identify other similar series, or even potentially consider distributing "Grand Designs New Zealand" in the United States themselves.
Demand data also informs content valuation, using demand data to understand the worth of a single title or content library. For example, by evaluating demand data across multiple international markets, we can see that "Grand Designs New Zealand" has achieved strong audience demand globally in key markets such as Australia, the United Kingdom, Germany, Bulgaria, the Netherlands, France, Canada, and Sweden. This level of demand indicates that "Grand Designs New Zealand" has strong franchise potential, meaning that OTT platforms or SVOD platforms could consider commissioning spin-offs and creating other types of content that could leverage the popularity of this show to expand their audience base.
Another key insight revealed by demand data for "Grand Designs New Zealand" is that the show has good momentum and longevity, indicating that it is well-engaging viewers and likely to maintain its popularity over time, making it an attractive choice for content acquisition or distribution decisions. In contrast, the show's poor travelability and reach suggest that its international relevance may be limited, so it may require additional marketing efforts to achieve international success.
Overall, it is clear that demand data plays a crucial role for TV executives, allowing them to make informed content, acquisition, distribution, and programming decisions that are grounded in concrete evidence of viewer sentiment. By leveraging demand data, a TV executive can evaluate how their series is doing in the market, understand the global and regional interest in a show or its franchise potential, identify emerging tastes and genres, and optimize content library investments for maximum ROI.
Grand Designs New Zealand's travelability to the United States in the last 30 days is 290%, which means that the audience demand for Grand Designs New Zealand is 290% of the demand in its country of origin, New Zealand. Click through to another market to discover how well Grand Designs New Zealand travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular TV3 NZ‘s Grand Designs New Zealand is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for TV3 NZ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Grand Designs New Zealand, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Property Reality), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 22, 2024, 2:03 p.m. PST using global demand metrics from Parrot Analytics for Grand Designs New Zealand in the United States. We provide our partners with far-reaching SVOD capabilities to help them drive better and more informed content partnership strategies. Contact us today to find out more.