As entertainment executives, you are always looking for ways to make more informed content decisions, acquisition decisions, distribution, and programming decisions. One such way is by leveraging demand data. The analysis of "Halt And Catch Fire" for the month of October 2023 in the United States is a prime example of how you can use demand data to augment your strategic decision-making process.
Content valuation: One of the critical applications of demand data is in content valuation. By using Parrot Analytics's content valuation system, you can determine precisely how much your content is worth, how much a particular show on your platform or library of content drives engagement, and how much it contributes to your platform's subscription and churn rate. For instance, based on Parrot Analytics's data, we see "Halt And Catch Fire's" audience demand being 8.2 times the title average in the United States over the last 30 days which is strong demand.
Global audience demand: Another way you can use demand data is to analyze audience behavior across the world. This approach is useful in understanding which regions are in high demand of your content. By segmenting the global market according to this data, it becomes possible to optimize your content based on regional preferences and insights. In the case of "Halt And Catch Fire," we see that it has good demand in nine of the 10 global markets where it is most in-demand. This can inform international content acquisition, distribution, and programming decisions.
Franchisability: If you are looking to monetize your content in different ways, franchising it can be an excellent way to do so. By analyzing demand data, you can determine the spin-off potential of your content, such as the possibility of creating a sequel. For "Halt And Catch Fire," we observe good franchisability in the Parrot Pulse data.
Momentum: Demand data is also useful in measuring how well your marketing campaign resonates with the audience. The momentum of a show measures its pace of growth. In the case of "Halt And Catch Fire," we observe good momentum, indicating successful marketing efforts.
Reach: The number of people expressing demand for your show or content matters in today's highly competitive entertainment landscape. Using demand data, you can gain insights into the reach of popular shows relative to other titles. By examining the demand data for "Halt And Catch Fire," we see it has a good reach, indicating that it is an appealing show to a wide group of people.
In conclusion, the analysis of "Halt And Catch Fire" for the month of October 2023 in the United States is an excellent example of how demand data can benefit content creators, distributors, and executives. It shows how you can use demand data to help make more informed content decisions, acquisition decisions, distribution, and programming decisions. By harnessing this data, you can optimize your content for specific regions, understand the performance of your marketing campaigns, and determine the franchisability of your content, among other valuable insights.
