Are you an entertainment executive looking to make more informed content or acquisition decisions? Use demand data to uncover insights and make strategic programming decisions. Here's how:
- Content valuation uses demand data to determine the dollar value of a title. "Halt And Catch Fire," with 8.4 times the audience demand of the average show in the United States, is worth considering for acquisition. By using demand data, you can estimate the value of exclusivity and assess a series' ability to drive subscriptions and mitigate churn.
- Global audience demand data informs scalable concept testing. Understanding what resonates with fans of "Halt And Catch Fire," as well as which elements of the show they like the most, can inform future production decisions.
- Examining the top 10 global markets where "Halt And Catch Fire" is most in-demand reveals insights into where content distributors and SVOD platforms should focus their efforts and marketing spend.
- By looking at how "Halt And Catch Fire" is performing in relation to similar shows, content producers can identify opportunities to acquire or produce content that meet audience demand.
- Measuring audience demand over time, as with "Halt And Catch Fire," can reveal long-term opportunities for content distributors and SVOD platforms. When demand spikes, as it did for "Halt And Catch Fire" in late January 2024, this can inform programming and marketing decisions.
- Additionally, examining "Halt And Catch Fire's" audience demand by genre and comparing it to other similar history titles can inform programming and content acquisition decisions.
By using demand data, entertainment executives can make data-driven decisions and ensure they are investing in content that resonates with audiences. For example, understanding that "Halt And Catch Fire" has recently increased in popularity may inform decisions on whether to renew or acquire the show. Similarly, looking at the show's global reach can inform decisions on where to focus marketing and distribution efforts. Overall, demand data offers valuable insights into what audiences want, allowing executives to make more informed decisions and ultimately creating better content.
