If you are an entertainment executive working on an OTT or SVOD platform, demand data can offer you valuable insights that can inform your content acquisition and programming decisions. By examining the case of "Happy Days" in the United States in October 2023, we can reveal how such insights can be generated.
Firstly, by using Parrot Analytics' demand data, you can quantify the level of demand for a specific TV series in any region. For instance, we can determine that "Happy Days" had outstanding audience demand of 8.3 times the average show in the United States over the last 30 days. This kind of information helps you to understand the value of a particular title in the platform's library and how it is performing compared to other shows. In particular, it is useful for content valuation. Combining Parrot's valuation system with global data on demand and supply lets executives to have a clearer understanding of a title's potential profitability on their platform.
Secondly, you can use demand data to identify the type of content that resonates with the audience. By understanding which shows tend to be favored by fans of "Happy Days", such as "The Twilight Zone" or "Undercover", executives can identify genres, tones, and storylines that are similar and that will be likely to appeal to the same audience demographic.
Thirdly, demand data assists you in making smart distribution decisions. You can check how good "Happy Days" performs in various international markets with Parrot's travelability metric. If the show's demand is also outstanding on different platforms locally or on different continents, you can assess its potential value in expanding your reach and satisfying your plans for global SVOD expansion.
Fourthly, you can utilize demand data to make data-driven decisions about your programming and marketing. By tracking the trend of demand over a specific time period (in this case, 30 days), you can identify pivotal moments when audience demand changes. For example, in late October 2023, the demand for "Happy Days" surged. Such insights can help inform strategic marketing campaigns and opportunities for acquisition.
Finally, utilizing Parrot Analytics' global demand data can provide insight into the audience's engagement with "Happy Days", allowing you to gain a deeper understanding of fans' interests, tastes, and behavior, which can help inform decisions about new content creation and talent acquisition.
To summarize how demand data can help entertainment executives, it provides answers to questions such as: how popular is my show relative to the market average, how popular is my show in any specific area in the world, where in the world is my show in-demand, and which genres and talent resonate most with my current audience? By measuring audience demand, executives can take actionable steps towards smarter content valuation, better content acquisition, programming, distribution, and tailored marketing campaigns that speak directly to fans' interests and grow their platform's customer base.
