As a TV executive, understanding the current state and trajectory of a TV show's demand can lead to more informed content, acquisition, distribution, and programming decisions. In this context, let's take a closer look at the American animated television series "Harley Quinn" and see how demand data from Parrot Analytics can inform these decisions.
Content Valuation: Using Parrot Analytics' demand data, we can calculate the dollar value contribution of "Harley Quinn" to any platform, not only in the US but globally. "Harley Quinn" has 14.1 times the audience demand of the average show in the US over the last 30 days, which is outstanding and indicates the show has a high value. Moreover, we can calculate the ROI a specific title will bring for any given platform, and in this case, it shows that "Harley Quinn" has worldwide audience demand across all platforms is outstanding, which can be valuable data to consider when considering content valuation.
Acquisition Strategy: By understanding the fans' tastes, we can gauge whether a show aligns with the platform or network's strategy. In this case, fans of "Harley Quinn" also like shows such as "The Mandalorian," which is a popular Disney+ series. This data can be used to identify what type(s) of content exhibit opportunities to acquire or produce.
Programming and Marketing Strategy: "Harley Quinn" has ranked #212 on its peak rank in the United States, indicating the show has a loyal fanbase. Audience demand for the show has increased by 16.1% in the US during November and has higher demand than 97.9% of all comedy titles in the United States, which provides evidence that the show has a strong programming and marketing value. Parrot Analytics demand data can quantify the platform-specific marginal revenue contribution and how a title drives engagement across the rest of the catalog, which can inform programming and marketing strategy planning.
Subscriber Acquisition and Retention: By knowing which titles can attract new subscribers and keep current ones happy, TV executives can make informed decisions to help with subscriber acquisition and retention. We can see that "Harley Quinn" has an outstanding reach, which means it can attract new subscribers to any platform that acquires or produces it. TV executives can leverage Parrot Analytics' demand data to identify titles that are likely to be effective in increasing subscriber numbers.
Travelability: Travelability quantifies a show's international demand relative to its home market. The international demand for "Harley Quinn" is good, but it still has room for growth. TV executives can use demand data to identify what content to produce or acquire to support global SVOD expansions.
Competitive Benchmarking: TV executives can use Parrot Analytics' demand data to compare "Harley Quinn" against other shows available on the market. They can use it to identify which platforms should be targeted for distribution of the show to ensure that it can reach as many people as possible.
In conclusion, "Harley Quinn" is a highly demanded TV series in the United States, and even though its demand has been decreasing recently, it still provides value for any platform that produces or acquires it. TV executives can leverage Parrot Analytics' demand data to make strategic content, acquisition, distribution, and programming decisions, as well as to optimize marketing campaigns, increase subscriber acquisition and retention, and expand globally.
