Demand data can provide deep insights into the popularity and performance of a TV show, which can be valuable for executives in various stages of decision-making around content. One benefit of demand data is that it improves content valuation, particularly for those in acquisition or licensing decisions. For example, using demand data, executives can determine how much a show is worth to another streaming platform or how a series drives subscriptions and mitigates churn. In the case of "Invader Zim," its popularity should translate into increased content valuation, as indicated by its above-average performance on a worldwide and region-specific level. However, its franchisability and travelability scores (average on the Parrot Pulse) suggest that its spin-off potential and international appeal require further assessment.
Demand data also powers competitive benchmarking and helps to uncover under-monetized titles. For example, executives can compare the performance of "Invader Zim" against other titles available in the market or uncover new distribution opportunities for the TV series. Moreover, assessing its audience's taste clusters and affinity analysis can suggest possible partnerships with other talent or brands. Executives can leverage this information to determine optimal release strategies, pricing strategies, and pre-release marketing efforts.
Furthermore, demand data informs scalable concept testing, supply and demand decision-making, subscriber retention, and acquisition decisions. For instance, executives can identify which titles are most popular in their market and which genres resonate most with their audience. Evaluating the performance of "Invader Zim," executives can see that the show ranks in the 97.4th percentile in the drama genre, indicating that its demand is higher than 97.4% of all drama titles in the United States alone. Executives can use this information to determine what type of content exhibits opportunities to acquire or produce. They can also use demand data to identify which titles they should acquire to keep their current audience happy or grow their audience.
Examining the case of "Invader Zim," executives can make informed decisions based on the show's outstanding audience demand, momentum, longevity, and reach scores. Demand data can help executives determine the best way to monetize a TV series, and "Invader Zim"s high demand suggests there is value in licensing or acquiring this content. Moreover, assessing its performance across the top 10 global markets where it is most in-demand shows that there is enormous potential for international distribution. Overall, executives can use demand data to make data-driven decisions at every stage of strategic planning, from content valuation to distribution and programming decisions.
