As an entertainment executive, understanding audience demand is crucial when making informed decisions about content acquisition, distribution, and programming. The Parrot Analytics demand data for "Invader Zim," for example, show that the show has 14.6 times the audience demand of the average show in the United States over the last 30 days. This data shows that the show is outstanding in terms of audience demand, with only 2.7% of all TV shows having this level of demand. Additionally, audience demand for the show has been increasing recently, indicating its growing popularity and potential value as a strategic asset for a streaming platform.
Using demand data allows for content valuation based on supply and demand. Parrot Analytics' content valuation system, powered by demand and supply data, reveals the dollar value contribution of any title to any platform in any region. Therefore, considering the popularity of "Invader Zim," entertainment executives can use demand data to determine its current market value and, based on its longevity and momentum, its potential value in the future.
Demand data also enables global IP valuation. In this case, Parrot Analytics' demand data can be used to assess the show's global popularity, with insights into the top 10 global markets where it is most in-demand. This information can inform content acquisition and distribution decisions since it helps entertainment executives understand where the show has potential for increased engagement and higher returns on investment in different markets.
Additionally, demand data helps with decision-making concerning subscriber acquisition and retention. By determining which titles increase customer satisfaction and drive subscriptions, entertainment executives can prioritize content that will attract and maintain a loyal subscriber base. This data also helps with decisions about marketing campaigns ahead of premieres, optimal release strategies, and pricing.
In summary, demand data can help entertainment executives make more informed decisions about content acquisition, distribution, and programming. By valuing content based on supply and demand, understanding global audience demand, and using insights to increase subscriber acquisition and retention, entertainment executives can maximize return on investment and deliver content that meets consumer demand. The example of "Invader Zim" shows how demand data can provide critical insights into the value and potential of a show, helping entertainment executives make strategic decisions that will benefit their organization and their viewers.
