As an entertainment executive, you can use demand data to give you insights that will help you make more informed acquisition, distribution, programming, and content decisions. Let's look at the science fiction series "Invasion" and how its demand data can help you make strategic decisions.
One of the first ways you can use demand data is for content valuation. Parrot Analytics content valuation system is based on demand data and can reveal the dollar value contribution of any title to any platform in any region. By using demand data, you can determine how much to spend on content and calculate the ROI a specific title will bring to any platform.
Demand data can also be used to inform programming decisions. By analyzing audience demand data for "Invasion," we can see that it has 24.0 times the audience demand of the average show in the United States over the last 30 days. This indicates high demand for the show and suggests that it could be a good acquisition or programming option for any platform looking to provide content to a target market with similar interests. Additionally, demand data shows that the show's popularity has been increasing recently, with a 37.4% increase in demand during August in the United States.
Furthermore, demand data can be used to inform distribution decisions. For example, by examining the top 10 global markets where "Invasion" is most in-demand over the last 30 days, you can see how this TV series outperforms the demand of the average TV show in each of these markets. This could help with distribution decisions by pinpointing which markets to target based on the show's already-high demand.
Demand data can also be used to inform acquisition decisions. Understanding which shows are popular with audiences similar to the target audience can help you decide which shows to acquire. In the case of "Invasion," we can see that other shows that fans of the series also like are "Ahsoka", "Special Ops: Lioness", "Star Trek: Strange New Worlds," and "The Witcher." This suggests that these shows could be good options for acquisition as well, as they have a similar appeal to the target audience.
Lastly, demand data can be used to make informed content decisions that can help with retaining current subscribers and attracting new ones. For example, the demand data for "Invasion" can give you insights on what is driving its popularity and audience engagement to help create similar content with the same target audience. Also, by understanding tough competition in the United States, you can release further marketing campaigns to retain current and new customers.
All in all, demand data can be an important tool for executives looking to make informed decisions about their acquisition, distribution, programming, and content strategies.
