As an entertainment executive, you are constantly making decisions that will determine whether your platform, TV show, or studio succeeds or fails. One critical aspect to make more informed and better decisions is using demand data to understand what content is resonating with audiences. This is where Parrot Analytics’ content valuation system comes in, which is powered by audience demand data from across the world.
Using the example of "Invincible," a highly popular TV show among audiences, we can see how demand data can be helpful in making informed content decisions, distribution decisions, or acquisition decisions:
- Content Valuation: With the help of Parrot Analytics demand data, content valuation can be used to determine how much a show like "Invincible" is worth. It can also help answer questions such as what is the value of its library, why should the series be considered a strategic asset for a streaming platform, and how does the series perform as an acquisition-driving or churn-reducing title.
- Geographic Insights: Suppose you're a distributor looking to distribute your content globally. In that case, demand data can help you identify where a show like "Invincible" is gaining traction and in which regions it may need more marketing support. Additionally, demand data can enable you to identify regions with untapped potential where the show is not performing as well as it could potentially. For example, in the United States, "Invincible" is in high demand. Still, there may be an opportunity to expand the show into other untapped markets globally.
- Programming Decisions: As an executive responsible for programming decisions, you can leverage demand data to optimize distribution strategies and ensure that you're making informed decisions when it comes to investing in new content. Since demand for "Invincible" is growing, executives can allocate more resources to market the show to ensure continued growth in demand. Furthermore, content valuation can come in handy for negotiations with content creators and other stakeholders for investment decisions.
- Acquisition Decisions: Based on demand data, executives can assess the potential value a title like "Invincible" could bring to their platform. Additionally, demand and supply data can reveal the dollar value contribution of any title to any platform, in any region. Therefore, you can make informed decisions about how much to spend on acquisition deals, how much global appeal this title has compared to other titles in the same genre, and how to allocate funds to maximize future content investments.
Overall, demand data can be an essential tool for entertainment executives to make informed content decisions, distribution decisions, or acquisition decisions. Through an understanding of demand, executives can evaluate the potential value of a title, optimize programming decisions, and acquire content that can help them grow their business in a highly competitive industry.
