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Unlocking the Power of Demand Data: How the Analysis of 'Joe Pera Talks With You' Can Inform Entertainment Executives' Content, Acquisition, and Distribution Decisions

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Parrot Analytics Insights - January 2024

As an entertainment executive, the use of demand data can help you make informed content, acquisition, distribution, or programming decisions. In the case of "Joe Pera Talks With You," an analysis of its demand data can provide valuable insights to executives within the entertainment industry.

Firstly, the audience demand for "Joe Pera Talks With You" is outstanding, with 8.9 times the audience demand of the average show in the United States over the last 30 days. This indicates the high market demand for this show. This information can be used in the content valuation of this TV show and may influence the decision of a platform whether to acquire or distribute this show.

Another use of demand data is to identify the audience's preference in genres or other TV shows, which is critical in making recommendations for content production or acquisition. The top ten global markets where "Joe Pera Talks With You" is most in-demand can be used to analyze the relative strength or weakness of this title in different regions. For instance, the United States is "Joe Pera Talks With You"'s number one market globally, followed by Spain, the United Kingdom, Brazil, Sweden, Canada, the Netherlands, Norway, and France, in that order. With this information, executives can strategize on how the show should be distributed in different regions geographically or censored in certain regions when planning acquisition or distribution deals.

The momentum and longevity of the demand for the title, as measured by the Parrot Pulse, are also essential for content valuation. An understanding of the pace of growth and popularity of a title over time helps to identify whether it is worth investing in for long-term revenue. In the case of "Joe Pera Talks With You," its momentum is good, and the longevity of its demand is okay, which speaks to the possible potential for continued popularity and growth.

Demand data can also be used to evaluate the franchise potential for a show. In the case of "Joe Pera Talks With You," the franchisability (spin-off potential) is poor, illustrating that the potential for the show's extension may be limited.

In summary, the demand data can be adopted as a valuable tool for providing insights for strategic decision making in content creation, broadcast, production, programming, and marketing decisions. With sufficient information from demand analytics, executives can easily evaluate the market demand for a show or a higher-level understanding of the younger audience preference or cultural relevance for long-term decision-making.

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