Demand data for "Justified" provides critical insights for OTT, SVOD, and linear TV platform executives, content distributors, and production companies. Analyzing "Justified's” data for the last 30 days in the United States can help make more informed decisions related to content acquisition, valuation, and programming. Parrot Analytics content valuation system is based on demand data and reveals the dollar value contribution of any title, to any platform, in any region. Here are some of the ways demand data can be used to make informed content decisions:
- Content valuation: Understanding the demand for “Justified” in the US over the last 30 days is 17.6 times greater than the market average, provides an evaluation of the show’s worth compared to other titles in the same genre. Parrot Analytics’ economic valuation system powered by global content demand and supply can measure precisely what financial value "Justified" contributes to a streaming platform which can help content executives determine how much to spend on content and to assess the ability of a show to drive subscriptions and mitigate churn.
- Region-specific audience demand data for its peak rank and audience spike can help OTT and SVOD platforms determine the best region-specific release strategies and pricing.
- Comparison with other titles: By examining the content that people who enjoy "Justified" also watch, content executives can discover potential fans’ other interests and predict content trends.
- Franchisability: Parrot Analytics Pulse measurement tool found that "Justified" has good spin-off potential, meaning there is room for additional content development like spinoffs, which can expand the show’s appeal to new audiences.
- Longevity: Longevity measures audience demand maintenance over time, and for "Justified," its longevity is outstanding, indicating that the show is sustainable and consistently draws in audiences.
- Momentum: The pace of "Justified's" audience growth over the past year has been good, suggesting that its popularity is increasing.
- Reach: The show's outstanding global reach indicates that it attracts a wide range of audiences internationally, meaning it has the potential to draw new foreign subscribers to OTT or SVOD platforms.
