The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an executive at an OTT or SVOD platform, the demand data for "Justified" provides insights about how popular the show has been in the United States in a specific time period. The information can be used to determine whether it is an appropriate fit for the platform's programming strategy. For instance, the outstanding demand for the show in the crime genre, confirms the high potential of the title to attract new crime-loving subscribers. Demand data can therefore be very helpful in programming acquisition decisions, especially when it comes to finding content that is closely aligned with what the platform's current audience base desires.
For executives at a TV series financing or talent agency, the demand data can be used to evaluate potential deals, determine the viability of their talent and evaluate potential franchises. "Justified" has outstanding popularity in the United States, and this measure can be compared against other potential projects that executives are considering. This can then inform funding and actor compensation levels for future projects. Franchisability is considerable for "Justified," which shows significant potential in spin-offs or other related brands.
If you are at a TV production company or studio, demand data can be used in a variety of ways. You can get insights into decisions concerning supply and demand, such as which type of content has the most opportunity for acquisition and development. Understanding demand data can also be crucial in situations where predictions have to be made over the show's future demand. For instance, if "Justified" is already suffering from a decreasing demand trajectory, this data can be used to inform monetary investments in further developing its global appeal.
Demand data is also vital for linear networks or pay TV networks. In particular, the data can be used to help with subscriber retention and acquisition as well as programming decisions. For instance, you can ask which titles you should acquire or produce if you want to retain or reach out to your current audience base. You can also determine the best pricing and release strategy for your content, as well as optimize your marketing campaign ahead of the premiere. In addition, measuring the demand of a show versus the market average, distributing it to platforms with the highest demand, and positioning the series to attract new subscribers is crucial to acquiring new audiences.
Finally, for content distributors, demand data can be extremely helpful in understanding local white spaces and determining interest in new markets. With demand data, it is possible to find new opportunity markets for content distribution, learn how to show demand is growing for a particular series, and assess how popular the show is relative to other titles on the market. This information can help in making vital acquisition and distribution decisions.
In summary, demand data can be useful for content valuation, as it provides an economic valuation system based on global content demand and supply. Demand data helps to map local whitespaces, optimize marketing campaigns, answer pre-release questions, and maintain audience retention. The performance metrics provided by Parrots Analytics, such as momentum, reach, longevity, and travelability can be used when making strategic decisions about content acquisition, distribution, and programming across the board. The data on "Justified" itself illustrates how demand data can be leveraged to make a range of business decisions.
This is Justified's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Justified travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular FX‘s Justified is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for FX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Justified, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been modified on April 22, 2024, 2:03 p.m. PST using global demand metrics from Parrot Analytics for Justified in the United States. We provide our partners with comprehensive subscription-video-on-demand insight to help them drive better and more informed content licensing strategies. Contact us today to find out more.