The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, using demand data can help make informed decisions about content valuation, acquisition, programming, and distribution. In the case of "Beauty and The Beast" in the month of March 2024, there is a lot we can learn from the audience demand data.
First, we can see that demand for the show is good, with 3.2 times the audience demand of the average show in the United States over the last 30 days. Furthermore, the show is outranking 91.1% of all drama titles in the US, indicating that the show has higher demand compared to other drama titles aired in the country.
One insight we can take from these numbers is that the show has a sizeable audience in the US, even though demand has decreased recently and the show has moved down in its rank from #2223. Despite this, the show continues to enjoy higher global audience demand on each platform and loyalty from fans worldwide. Looking at this trend we can see that it’s important to monitor the demand for a show over time to understand its popularity and how it’s evolving.
Furthermore, the Parrot Pulse and travelability ratios reveal that the performance of the show internationally has been okay, indicating that while the show has some global appeal, it may not be as popular in the countries where it airs compared to its home market. Additionally, the show’s longevity and momentum are quite good, meaning that the audience demand for "Beauty and The Beast" has been maintained over time and is growing relatively steadily.
Another important insight we can gather is taking a look at the top 10 global markets where "Beauty and The Beast" is most in-demand over the last 30 days. This allows us to see how the show is performing in other regions of the world. Estonia seems to be the show's number one market globally, where the show achieved audience demand of 3.2x. While it’s beneficial to focus on the markets with the highest demand, it’s also important to pay attention to regions where the show is underperforming, such as the UK or Germany. Gradually working on making improvements in these regions could potentially further boost the show's overall popularity.
Moreover, by analyzing the show's performance on a rolling basis basis of 1 year vs the last 30 days, we can see that the show's audience demand in the last 30 days has been growing. This could indicate that the show is gaining or regaining popularity among audiences, which could be the result of effective marketing campaigns, re-runs, or increased relevancy.
Lastly, keeping track of which titles fans of "Beauty and The Beast" also like could inform acquisition and distribution decisions for other shows that may align with the viewing habits of its audience. It's worth noting that the most popular genres among the fans of the show are reality TV, crime, and drama.
In conclusion, demand data analysis provides a much-needed dimension to content valuation, programming, and distribution decisions for TV executives, helping them identify what content is currently popular in different regions and the appeal of their content worldwide. For "Beauty And The Beast," examining audience demand data allowed us to gauge the show's performance, find areas of improvements, and potential opportunities in the future.
This is Beauty And The Beast's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Beauty And The Beast travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for CBS and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Beauty And The Beast, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Fantasy Drama), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 22, 2024, 2 p.m. PST using global tv demand datasets from Parrot Analytics for Beauty And The Beast in the United States. We provide our partners with far-reaching content analyses to help them drive better and more informed content investment strategies. Contact us today to find out more.