As a TV executive, you can use demand data to make more informed content decisions. For instance, Parrot Analytics' content valuation system can determine how much a particular show is worth and explain the dollar value contribution of any title to any platform in any region. In November 2023, "Kakkou No Iinazuke" had 3.2 times the demand of the average show in the United States over the last 30 days, which is good. Additionally, you could use demand data to assess the likelihood of a show driving subscriber acquisition or retention on your platform.
Analysis of the show’s demand data for November 2023 also provides insight into the show's performance. Despite having higher demand than 94.8% of all romance titles in the United States, its demand fell by 29.9% during November in the United States. However, it did experience a spike in demand in late November. Comparing the show's performance on a rolling year basis versus the last 30 days, we can see that its peak demand was 8.7 times the average over the course of the entire year, but peaked at only 4.1 times the average in the last 30 days.
Moreover, analyzing the top 10 global markets where "Kakkou No Iinazuke" is most in-demand can help you tailor your content’s distribution and marketing strategies. For example, "Kakkou No Iinazuke" outperforms the demand of the average TV show in each of the top 10 markets where it is the most in-demand. This means that you can use demand data to identify which regions your show is popular and where it has potential audiences.
Demand data also illuminates the type of content that audiences like, which can help with programming decisions. Using the example of "Kakkou No Iinazuke," the show's fans also like "Shikimori's Not Just a Cutie," "Ascendance Of A Bookworm," "Alternate World Pharmacy," "Is It Wrong To Try To Pick Up Girls In A Dungeon," and "Spy X Family." This information reduces the risk of acquiring content and can inform which shows to include in your platform's programming slate.
Finally, using demand data, you can also analyze "Kakkou No Iinazuke's" performance across six dimensions, including franchisability, momentum, and reach. The show has good franchisability and okay reach, meaning that there is spin-off potential and that it is popular with a reasonable audience size, respectively. While "Kakkou No Iinazuke" is outperforming the average show in most of the top 10 global markets, the longevity of its demand is still good. And although it declined in popularity over the last 30 days, the show can still be considered a strategic asset, given its peak demand and previous performance.
