As an entertainment executive, having access to demand data can greatly inform your strategic decision-making process when it comes to content, acquisition, distribution, and programming decisions. Using the example of "Kakkou No Iinazuke," we can highlight the various ways in which demand data can provide valuable insights.
Firstly, demand data can be used for content valuation, to determine how much a show is worth. Parrot Analytics' content valuation system uses demand data to reveal the dollar value contribution of any title to any platform in any region. Additionally, this system can be used to estimate a title's ability to drive subscriptions and mitigate churn, as well as calculate its ROI for any given platform.
Demand data can also inform acquisition decisions, by identifying which type of content offers an opportunity to acquire or produce. By analyzing this data, executives can identify the most popular genres in their target market and determine which titles are worth investing in.
Moreover, demand data can help with distribution decisions by identifying the most popular shows in different global markets. For instance, "Kakkou No Iinazuke" outperforms the demand of the average TV show in each of its top 10 global markets, with China being its number one market globally. By assessing this data, executives can determine which platforms to target for distribution of their content to maximize its global appeal.
Programming decisions can also be informed by demand data. For example, the Parrot Pulse provides an independent measure of a show's global performance across six dimensions. This includes measuring the audience demand across all platforms, travelability, longevity, momentum, franchisability, and reach. By examining these factors, executives can determine the effectiveness of their marketing campaigns and assess which shows have sustained demand and therefore require less marketing spend.
In summary, demand data can inform content valuation, acquisition decisions, distribution decisions, programming decisions, and much more. With access to the right tools and data, entertainment executives can make informed decisions to stay ahead in the highly competitive global entertainment industry.
