The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, there is a lot you can learn from analyzing the demand data of "Kuch Rang Pyar Ke Aise Bhi" to make informed decisions related to content acquisition, programming, and distribution, among others. Here are some of the questions that demand data can help answer:
1. How should you value the content, i.e., "Kuch Rang Pyar Ke Aise Bhi", for your platform?
With the help of demand data, you can determine the dollar value of the shows that contribute to your platform. You can valuate the show using Parrot Analytics' content valuation system, which examines global content demand and supply. This method can help you assess the show's overall worth and strategic value to your platform.
2. How can you determine whether a show is worth acquiring?
Demand data can help you understand the popularity of a show, its audience, and how it is performing against other similar titles. You should consider a title that has high demand in a specific region or globally or displays growth, is strong in its genre, and travels well.
3. How can you optimize your marketing and release strategy for your content?
By leveraging demand data, you can determine how the audience is discovering and consuming content. You can use the affinity analysis, taste cluster mapping, and recommendations to enhance your audience reach and find effective ways of reaching your target audience. The momentum also provides insights that will help you strategize your release plan.
4. How can you assess whether the show will help attract and retain subscribers?
Demand data can provide insights into audience behavior, including their preferences and what drives them to subscribe to a platform. You can use the data to help you select titles that match your audience needs and tailor them to your marketing campaigns. An important metric to determine whether a show will retain subscribers is its longevity, which measures how well the show maintains audience demand over time.
5. How can you determine the show's potential for a spin-off or franchise?
Franchisability is the dimension that measures the potential for a spin-off or franchise. Using this dimension, you can determine whether a show has the potential to be developed into a spin-off, a vertical or horizontal franchise. Examining audience demand across different markets will ascertain the degree and intensity of support for the series.
Thus, using the example of "Kuch Rang Pyar Ke Aise Bhi," executives can learn that the show is popular and has been growing, making it an attractive acquisition target. Its global performance is outstanding, although it has fluctuated in recent times. The show's longevity, momentum, and franchisability are excellent, which may indicate opportunities for content expansion. Furthermore, examining the top 10 global markets where "Kuch Rang Pyar Ke Aise Bhi" is most in-demand will give insight as to how it fares in various market contexts. Overall, executives can leverage demand data to make informed decisions to drive a competitive advantage.
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Our TV audience measurement dataset is truly global. Discover how popular Sony Entertainment Television (India)‘s Kuch Rang Pyar Ke Aise Bhi is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Sony Entertainment Television (India) and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Kuch Rang Pyar Ke Aise Bhi, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Soap Opera), using our globally standardized Demand Expressions® metric.
This page has been revised on April 22, 2024, 2:02 p.m. PST using television demand metrics from Parrot Analytics for Kuch Rang Pyar Ke Aise Bhi in the United States. We provide our partners with comprehensive media industry analyses to help them drive better and more informed content advertising strategies. Contact us today to find out more.