Content valuation uses demand data to answer numerous questions regarding the value of TV shows, such as: How much is a series worth, how can the value of a show's library be estimated, what is the baseline value of a title, how can the value of exclusivity be assessed, and how can one quantify the platform-specific revenue contribution?
Demand data provides valuable insight into the audience's engagement and preference for a particular show, making it a critical parameter for executives to consider when making informed decisions regarding content acquisition, distribution, and programming. By analyzing the performance of "Last Week Tonight with John Oliver" during January 2024 in the United States, we can highlight some of the ways demand data can inform decision-making.
"Last Week Tonight with John Oliver" exhibits exceptional demand in the United States, with 35.4 times the audience demand of an average show. This piece of information is invaluable in content valuation. While content valuation is a complex process that requires the consideration of many factors, demand data provides executives with a measure of a series' success with the audience. Furthermore, when acquiring content for their platforms, SVOD, or OTT, executives can use demand data to evaluate a series' worth and assess its potential to drive subscriptions and mitigate churn.
Another crucial aspect of this show's demand is its longevity. The show has maintained exceptional audience demand over an extended period, implying that it has a devoted fanbase. This demonstrates the show's potential as a strategic asset for any streaming platform that holds rights to the program, making it an attractive acquisition for executives.
Demand data also informs scalable concept testing, which can help executives optimize their upcoming productions by learning which elements fans prefer in a show. Finally, demand data enables executives to uncover white spaces in local markets, recognize primary genres that resonate with audiences to increase engagement, find under-monetized titles, identify which projects deserve increased marketing exposure, and benchmark one's content against other shows on the market.
In conclusion, this analysis of "Last Week Tonight with John Oliver" for the month of January 2024 provides a prime example of how demand data can inform decision-making for executives in the entertainment industry. From content valuation to acquisition, distribution, and programming, demand data is critical in making informed decisions.
