Are you an entertainment executive looking for ways to make informed content decisions for your platform? Do you want to understand how to leverage demand data for content valuation, programming, distribution, or acquisition? Look no further. We have analyzed "Late Night With Seth Meyers" for the month of October 2023 in the United States to demonstrate how demand data can help drive strategic decisions.
Content Valuation:
Parrot Analytics content valuation system is a tool that is powered by global content demand and supply. It is an economic valuation system that leverages demand data to calculate the dollar value contribution of any title, to any platform, in any region. It can be applied to an individual series or an entire content library, which means you can start unbundling the value of content on any streaming service. For instance, demand has increased for "Late Night With Seth Meyers" by 77.5% in the United States during the month of October 2023, and it achieved the peak rank of #54 in the US. When compared to its demand of 14.6 times the average over the last 90 days, demand for "Late Night With Seth Meyers" has been increasing recently. By measuring such an outstanding demand for the show, Parrot Analytics can help determine how much the content is worth to another streaming platform.
Programming and Acquisition:
Demand data can assist with decisions concerning supply and demand. This means you can use demand data to identify what types of content exhibit opportunities to acquire or produce. Analyzing the top 10 global markets clarifies that "Late Night With Seth Meyers" outperforms the demand of the average TV show in each of those markets. Additionally, demand data powers Parrot Analytics' content valuation system that enables the calculation of the ROI that a specific title or show will bring to any given platform. This shows that Parrot Analytics' demand data can help determine how much to spend on content or how to optimize the acquisition of content.
Distribution:
Demand data can inform the platform and network fit, letting you know which platforms to target for the distribution of your content. In the case of "Late Night With Seth Meyers," its worldwide audience demand across all platforms is outstanding, while its travelability is good. This entails that the show has the potential to be internationally successful, and this can drive its distribution strategy abroad. Analyzing the show's top global markets also outlines which regions are likely to be the most receptive to distribution.
Subscriber Retention and Acquisition:
Demand data can help determine which titles should be purchased if the aim is to keep audiences happy or engage new subscribers. For instance, other shows that fans of "Late Night With Seth Meyers" also like are "Jimmy Kimmel Live," "Last Week Tonight With John Oliver," and "Real Time With Bill Maher." By understanding this, entertainment executives can further investigate why these shows are popular with their audience base and see what they can replicate in their content strategy.
In summary, whether it is content valuation, programming, distribution, or acquisition, demand data provides insights that can drive informed decision-making for entertainment executives. By analyzing the performance of "Late Night With Seth Meyers" for the month of October 2023 in the United States, we demonstrate how demand data can help to make smarter content decisions that drive better ROI for any platform.
