As a TV executive, you can use demand data for "Late Night With Seth Meyers" to make more informed content decisions.
Content Valuation: One way you can use demand data is to determine the value of the show in the United States. "Late Night With Seth Meyers" has 30.3 times the audience demand of the average show in the United States over the last 30 days. This high demand can help you to estimate the show's economic value using Parrot Analytics demand data.
Programming Decisions: You can use the demand data provided by "Late Night With Seth Meyers" to make programming decisions. For instance, you can examine the preference of viewers to shows similar to "Late Night With Seth Meyers" such as "Jimmy Kimmel Live" or "Last Week Tonight With John Oliver." Additionally, because audience demand for the show has decreased in the United States by 28.5% over November, you may need to monitor whether the decline continues. You can also assess the show's rank, which dropped by 96 spots in November in the United States.
Distribution Decisions: If you're deciding on which platforms to target for distributing content, you can use the Parrot Pulse to analyze the global performance of "Late Night With Seth Meyers" across different dimensions like reach, travelability, and longevity. For example, you’ll find that the show's travelability is good and its access to audiences outside the US is strong in countries like Germany, Switzerland, Sweden, Australia, Netherlands, New Zealand, and the United Kingdom.
Acquisition Decisions: If your company is considering purchasing the show, you can use demand data to determine the ROI it could bring. For example, you can compare how well the show is performing on a 1 year rolling basis versus the last 30 days. You'll see a 5.8% increase in demand for the show over the last 30 days, indicating that the show's popularity may be on the rise.
Marketing Decisions: You can also use demand data to optimize your marketing campaign ahead of a premiere. The demand spike in late November 2023 provides an indication that there may have been a successful marketing campaign for the show.
Overall, TV executives can use demand data to make informed decisions about content valuation, programming, distribution, acquisition, and marketing. "Late Night with Seth Meyers" provides numerous insights about how to use demand data to maximize a show's success. Content valuation for this show can be derived from its outstanding demand in markets like the United States, Canada, Germany, Switzerland, Sweden, Australia, Netherlands, New Zealand, and the United Kingdom.
