Are you an entertainment executive looking for a competitive advantage in the ever-changing industry landscape? Look no further than demand data. With Parrot Analytics' content valuation system powered by global content demand and supply, we can help you make more informed decisions concerning content acquisition, distribution, and programming. Let's take a look at how demand data can be used to help you make the most of your content investments, using the example of "Lethal Weapon."
Content Valuation:
Content valuation is at the core of what we do. Our system is based on demand data and reveals the dollar value contribution of any title, to any platform, in any region. Parrot Analytics content valuation enables you to determine how much to spend on content, quantify the platform-specific marginal revenue contribution, and assess the value of exclusivity.
For "Lethal Weapon," we can see that it has demand of 5.1 times the average show in the United States over the last 30 days, which is good. The show peaked at 6.4 times the average in the last 30 days, an indicator of growing popularity. Additionally, its travelability is okay, and the worldwide audience demand across all platforms is good, revealing strong global potential.
Acquisition:
Are you trying to decide whether "Lethal Weapon" is worth acquiring? Or are you interested in similar titles? Parrot Analytics' demand data can help answer these questions. We can show you which titles are most popular in your market or on a global scale (like "The Good Doctor," "Macgyver (2016)," and "Blindspot" in the case of "Lethal Weapon"), as well as the demand trends of these titles over time. More specifically, we can help determine how much a title is worth to a platform, whether a title can drive subscriptions and mitigate churn, and whether a title is best suited for your platform or network, among other things.
Programming and distribution:
If you're wondering whether to add "Lethal Weapon" to your programming lineup, or how to market it, Parrot Analytics' demand data can help you to optimize your content strategy. With information on what genres or specific elements of existing content are most attractive to your audience (as well as which ones exhibit opportunity to acquire or produce), you can ensure your content is being seen by the right audience on your platform. Our demand data can also inform decisions around supply and demand and pre-release marketing strategies.
In conclusion, entertainment executives can benefit greatly from utilizing Parrot Analytics' demand data to make more informed content, acquisition, distribution, and programming decisions. By examining the performance of a title like "Lethal Weapon" across multiple dimensions, including demand, travelability, momentum, franchisability, and reach, we can help you to assess its value and potential impact on your platform or network. With Parrot Analytics' content valuation system, you can ensure that your content investments are optimized, that you're keeping your audience happy, and that you're reaching new subscribers.
