As an entertainment executive at an OTT platform, understanding audience demand is crucial to making informed content decisions. By analyzing the data for the show "Letterkenny," we can learn how demand data can be used to help make more informed decisions.
Content Valuation: Using Parrot Analytics content valuation system, we can calculate the dollar value contribution of "Letterkenny" to any platform and in any region. The outstanding audience demand for the show, 27.2 times the average show in the United States, reveals that the show has a high value contribution to any platform where it might be available for streaming.
Acquisition Decisions: If you are considering acquiring rights to "Letterkenny," the outstanding demand from the United States and other global markets, including Canada, Australia, United Kingdom, and New Zealand, indicates strong demand for the show in these areas. By identifying fans of "Letterkenny" and comparing them to similar shows such as "South Park," entertainment executives can also make informed decisions about which content to acquire.
Distribution Decisions: By analyzing the data for "Letterkenny," we can determine which platforms should be targeted for distribution of the show based on its demand in each market. For instance, "Letterkenny" has outstanding demand in Australia, United Kingdom, and New Zealand, indicating that these regions should be targeted for distributing the show. In other regions with "good" demand like Sweden, Ireland, and Netherlands, the show can still generate decent viewership.
Programming Decisions: Understanding audience demand for "Letterkenny" can help make decisions on programming choices. The outstanding demand for "Letterkenny" in the United States, as well as other regions, including Canada, indicates that potential audiences are interested in similar comedy content. If you are looking for ideas on new programming, further analytical insight into the kinds of shows that fans of "Letterkenny" like (such as "South Park", "What We Do In The Shadows," etc.), can be used to generate ideas for comedy programming akin to "Letterkenny."
Longevity: "Letterkenny's" outstanding audience demand across all platforms and its maintained longevity indicate that it can continue to be a powerhouse for SVOD platforms that have the content in their inventory. It can also help inform content financing companies and talent agencies of the continued potential of comedy programming outside of urban environments.
In summary, analyzing the demand data for a show like "Letterkenny" creates an opportunity to learn more about audience demand in different global markets, evaluate the potential demand for acquiring certain content, and make informed distribution and programmatic decisions. Ultimately, understanding how audience demand and content valuation relate, it's essential to make more informed decisions to grow your content business efficiently.
